Most creators have no idea how powerful newsletters are right now. In this episode, you’ll learn why email is outperforming every social platform and how top operators are turning simple weekly emails into six-figure profit machines. Kevin King and Norm Farrar break down their own newsletter playbooks (including selling $4,500 dedicated sends and hitting 62 percent open rates) and sit down with Matt McGarry, widely regarded as the newsletter expert behind The Hustle, HubSpot, and Newsletter Operator. Matt reveals exactly why newsletters outperform every other channel for trust, retention, monetization, and audience ownership. You’ll hear the mistakes beginners make, how to actually grow a newsletter, and what it takes to turn email into a real business. If you’re a marketer, founder, creator, or ecommerce operator, this will change how you think about email forever. What You’ll Learn: • Why newsletters outperform social and YouTube for monetization • How Kevin charges $4,500 per email and sells out months in advance • Newsletter vs. marketing email: the real difference • How Matt built newsletter systems from The Hustle to HubSpot • Why most newsletters fail after 10 issues • How to grow from 0 to thousands of subscribers • How to design newsletters people actually read • Deliverability tactics to stay out of Promotions • How to segment your list for 5–10x higher revenue • How to blend AI with human writing without sounding robotic • Why churn kills paid newsletters and what to do instead • How to use LinkedIn, YouTube, and Instagram to grow email fast • Real-world monetization strategies that actually work in 2025 Chapters 00:00 The Power of Newsletters 00:46 'Email is Dead' Myth 01:43 The Billion Dollar Sellers Newsletter 03:29 Introducing Matt 04:22 Matt's Journey 08:54 Consistency in Newsletters 14:10 Editorial vs. Promotional Emails 27:52 Effective Newsletter Strategies for Beginners 39:57 LinkedIn Newsletters: Are They Worth It? 40:38 LinkedIn Newsletters 43:04 Organic vs. Paid Newsletters 43:18 Challenges of Paid Newsletters 48:26 Newsletter Design Tips 50:29 AI in Newsletter Writing 01:01:24 Deliverability Strategies 01:11:09 Power of Email Segmentation 01:19:55 Final Thoughts This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsHosted on Ausha. See ausha.co/privacy-policy for more information.