<p>Welcome back to <strong>Makes You Wonder</strong> - the podcast for marketers, creators, and optimists building at the edge of brand and AI.In this episode, <strong>Oskar</strong> is joined by <strong>Peter Markey</strong>, Chief Marketing Officer at <strong>Boots</strong>, one of the UK’s most iconic and enduring retail brands. Peter shares a refreshingly human take on how legacy brands can keep pace with culture, tech, and AI - without losing their soul.From embracing virtual production and personalization to drawing the line on AI-generated models in health and beauty, Peter is clear-eyed about the opportunities and limits of tech in creative work. He also unpacks how improv comedy helped him unlock creativity as a leader, and why soul, emotion, and human connection still matter more than ever in marketing.In the episode:👢 Why “Good old Boots” had to become “Wow Boots”👢 How to embed innovation without losing trust👢 The real job of a CMO today - and how Peter runs a 150-person team👢 Where AI helps most: from creative scaling to Co-Pilot-assisted job descriptions👢 Why marketers should watch <strong>The Mandalorian</strong> and <strong>Pixar</strong> as creative inspiration👢 Practical advice for CMOs on applying AI without losing your teamPeter also gets personal about:</p><ul><li>Why <strong>Star Wars</strong> changed his life</li><li>How improvisation reshaped his leadership</li><li>The future he’s manifesting for AI in marketing</li></ul>

Makes You Wonder

Wondercraft

How Boots stays culturally sharp at 176 years old w/ Peter Markey

MAY 8, 202534 MIN
Makes You Wonder

How Boots stays culturally sharp at 176 years old w/ Peter Markey

MAY 8, 202534 MIN

Description

<p>Welcome back to <strong>Makes You Wonder</strong> - the podcast for marketers, creators, and optimists building at the edge of brand and AI.In this episode, <strong>Oskar</strong> is joined by <strong>Peter Markey</strong>, Chief Marketing Officer at <strong>Boots</strong>, one of the UK’s most iconic and enduring retail brands. Peter shares a refreshingly human take on how legacy brands can keep pace with culture, tech, and AI - without losing their soul.From embracing virtual production and personalization to drawing the line on AI-generated models in health and beauty, Peter is clear-eyed about the opportunities and limits of tech in creative work. He also unpacks how improv comedy helped him unlock creativity as a leader, and why soul, emotion, and human connection still matter more than ever in marketing.In the episode:👢 Why “Good old Boots” had to become “Wow Boots”👢 How to embed innovation without losing trust👢 The real job of a CMO today - and how Peter runs a 150-person team👢 Where AI helps most: from creative scaling to Co-Pilot-assisted job descriptions👢 Why marketers should watch <strong>The Mandalorian</strong> and <strong>Pixar</strong> as creative inspiration👢 Practical advice for CMOs on applying AI without losing your teamPeter also gets personal about:</p><ul><li>Why <strong>Star Wars</strong> changed his life</li><li>How improvisation reshaped his leadership</li><li>The future he’s manifesting for AI in marketing</li></ul>