<p><strong>Welcome, dear listeners, to Makes You Wonder!</strong></p><p>In this episode, Oskar is joined by creative technologist and POGO Agency founder <strong>Arthur Tinsley</strong>, whose work sits at the intersection of technology, storytelling, and innovation. Arthur shares a fresh, honest take on how creative tech can move beyond buzzwords—drawing on work like siren-detecting ad campaigns and personalized AI-powered content for Snickers to show how technology can create emotional resonance, utility, and meaning.</p><p>In the ep:</p><p>⚡ Why “innovation” isn’t just about new tools—it’s about new ways of thinking</p><p>⚡ The importance of starting with insight, not tech</p><p>⚡ How to avoid gimmicks and build campaigns with emotional impact</p><p>⚡ The rise of “taste” and curation as creative superpowers</p><p>⚡ Why democratization of tools will reshape brand storytelling in 2025</p><p>Arthur also shares the behind-the-scenes stories behind some powerful work:</p><ul><li><p><strong>The Ben Kinsella Foundation Campaign</strong> – Using machine learning to detect sirens in real-time and connect with audiences on the trauma of knife crime:<strong>Link</strong>: <a href="https://pogo.agency/work/ben-kinsella-foundation/" rel="ugc noopener noreferrer" target="_blank">https://pogo.agency/work/ben-kinsella-foundation/</a></p></li><li><p><strong>Snickers x José Mourinho AI Campaign</strong> – A hyper-personalized branded experience using generative video and humor to drive reach and engagement</p><p>Link: <a href="https://pogo.agency/work/snickers/**" rel="ugc noopener noreferrer" target="_blank">https://pogo.agency/work/snickers/</a></p><p><br /></p></li></ul><p><strong>Where to Find Arthur</strong></p><p>🌐 Website: <a href="https://www.pogo.agency" rel="ugc noopener noreferrer" target="_blank">https://www.pogo.agency</a></p><p>💼 LinkedIn: <a href="https://www.linkedin.com/in/arthurtinsley/" rel="ugc noopener noreferrer" target="_blank">Arthur Tinsley</a></p><p><br /></p><p><strong>Media References</strong></p><ul><li><a href="https://www.benkinsella.org.uk/" rel="ugc noopener noreferrer" target="_blank">Ben Kinsella Foundation Campaign</a></li><li><a href="https://www.snickers.com/" rel="ugc noopener noreferrer" target="_blank">Snickers AI x José Mourinho</a> <em>(or drop link if available)</em></li><li><a href="https://apps.apple.com/us/app/brickit/id1512920170" rel="ugc noopener noreferrer" target="_blank">Brickit App</a> – AI for LEGO remixes</li><li><a href="https://www.midjourney.com/" rel="ugc noopener noreferrer" target="_blank">Midjourney</a></li></ul><p><br /></p>

Makes You Wonder

Wondercraft

How to tell better brand stories w/ Arthur Tindsley

APR 28, 202535 MIN
Makes You Wonder

How to tell better brand stories w/ Arthur Tindsley

APR 28, 202535 MIN

Description

<p><strong>Welcome, dear listeners, to Makes You Wonder!</strong></p><p>In this episode, Oskar is joined by creative technologist and POGO Agency founder <strong>Arthur Tinsley</strong>, whose work sits at the intersection of technology, storytelling, and innovation. Arthur shares a fresh, honest take on how creative tech can move beyond buzzwords—drawing on work like siren-detecting ad campaigns and personalized AI-powered content for Snickers to show how technology can create emotional resonance, utility, and meaning.</p><p>In the ep:</p><p>⚡ Why “innovation” isn’t just about new tools—it’s about new ways of thinking</p><p>⚡ The importance of starting with insight, not tech</p><p>⚡ How to avoid gimmicks and build campaigns with emotional impact</p><p>⚡ The rise of “taste” and curation as creative superpowers</p><p>⚡ Why democratization of tools will reshape brand storytelling in 2025</p><p>Arthur also shares the behind-the-scenes stories behind some powerful work:</p><ul><li><p><strong>The Ben Kinsella Foundation Campaign</strong> – Using machine learning to detect sirens in real-time and connect with audiences on the trauma of knife crime:<strong>Link</strong>: <a href="https://pogo.agency/work/ben-kinsella-foundation/" rel="ugc noopener noreferrer" target="_blank">https://pogo.agency/work/ben-kinsella-foundation/</a></p></li><li><p><strong>Snickers x José Mourinho AI Campaign</strong> – A hyper-personalized branded experience using generative video and humor to drive reach and engagement</p><p>Link: <a href="https://pogo.agency/work/snickers/**" rel="ugc noopener noreferrer" target="_blank">https://pogo.agency/work/snickers/</a></p><p><br /></p></li></ul><p><strong>Where to Find Arthur</strong></p><p>🌐 Website: <a href="https://www.pogo.agency" rel="ugc noopener noreferrer" target="_blank">https://www.pogo.agency</a></p><p>💼 LinkedIn: <a href="https://www.linkedin.com/in/arthurtinsley/" rel="ugc noopener noreferrer" target="_blank">Arthur Tinsley</a></p><p><br /></p><p><strong>Media References</strong></p><ul><li><a href="https://www.benkinsella.org.uk/" rel="ugc noopener noreferrer" target="_blank">Ben Kinsella Foundation Campaign</a></li><li><a href="https://www.snickers.com/" rel="ugc noopener noreferrer" target="_blank">Snickers AI x José Mourinho</a> <em>(or drop link if available)</em></li><li><a href="https://apps.apple.com/us/app/brickit/id1512920170" rel="ugc noopener noreferrer" target="_blank">Brickit App</a> – AI for LEGO remixes</li><li><a href="https://www.midjourney.com/" rel="ugc noopener noreferrer" target="_blank">Midjourney</a></li></ul><p><br /></p>