What does it really take to build a successful fashion brand?In this segment, fashion designer Sergio Hudson breaks down the reality of the fashion industry, from scaling a small brand to navigating luxury retail stores like Saks Fifth Avenue, Nordstrom, and Neiman Marcus. He shares the hidden costs of production, the risks of wholesale, and why many fashion brands struggle to survive.This conversation also highlights the pressure of building as a Black designer and the importance of purpose, representation, and resilience in a highly competitive industry. RESOURCES:  Sergio Hudson Website: <a href='https://sergiohudson.com/'>sergiohudson.com</a>IG: <a href='https://www.instagram.com/sergiohudson/'>@sergiohudson</a> Keep in touch with <a href='http://www.awftherecord.com'>Awf The Record</a>: Youtube: <a href='https://www.youtube.com/@AwfTheRecord'>@AwfTheRecord</a>Instagram: <a href='https://www.instagram.com/awftherecordpodcast'>@awftherecordpodcast</a>TikTok: <a href='https://www.tiktok.com/@awftherecord'>@AwfTheRecord</a> Mona Kosar AbdiIG |  <a href='https://www.instagram.com/monakabdi'>@monakabdi</a>  Jeannette ReyesIG |  <a href='https://www.instagram.com/msnewslady'>@msnewslady</a> Keep in touch with Awf The Record: Watch on Youtube: <a href='https://www.youtube.com/@AwfTheRecord'>@AwfTheRecord</a> Follow us on Instagram: <a href='https://www.instagram.com/awftherecordpodcast?igsh=ZHNsdWNydG0zMWZ5&amp;utm_source=qr'>@awftherecordpodcast</a> Follow us on TikTok: <a href='http://awftherecord.com/'>@AwfTheRecord</a> Visit our website: <a href='http://www.awftherecord.com/'>www.AwfTheRecord.com</a> Follow Mona on <a href='https://www.tiktok.com/@mokoab'>TikTok</a> and <a href='https://www.instagram.com/monakabdi/'>IG</a> Follow Jeannette on <a href='https://www.tiktok.com/@msnewslady'>TikTok</a> and <a href='https://www.instagram.com/msnewslady/'>IG</a>

<description>&lt;p&gt;What does it really take to build a successful fashion brand?&lt;/p&gt;&lt;p&gt;In this segment, fashion designer Sergio Hudson breaks down the reality of the fashion industry, from scaling a small brand to navigating luxury retail stores like Saks Fifth Avenue, Nordstrom, and Neiman Marcus. He shares the hidden costs of production, the risks of wholesale, and why many fashion brands struggle to survive.&lt;/p&gt;&lt;p&gt;This conversation also highlights the pressure of building as a Black designer and the importance of purpose, representation, and resilience in a highly competitive industry.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;RESOURCES: &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Sergio Hudson&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Website: &lt;a href='https://sergiohudson.com/'&gt;sergiohudson.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;IG: &lt;a href='https://www.instagram.com/sergiohudson/'&gt;@sergiohudson&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Keep in touch with &lt;a href='http://www.awftherecord.com'&gt;Awf The Record&lt;/a&gt;:&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Youtube: &lt;a href='https://www.youtube.com/@AwfTheRecord'&gt;@AwfTheRecord&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Instagram: &lt;a href='https://www.instagram.com/awftherecordpodcast'&gt;@awftherecordpodcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;TikTok: &lt;a href='https://www.tiktok.com/@awftherecord'&gt;@AwfTheRecord&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Mona Kosar Abdi&lt;/p&gt;&lt;p&gt;IG |  &lt;a href='https://www.instagram.com/monakabdi'&gt;@monakabdi&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Jeannette Reyes&lt;/p&gt;&lt;p&gt;IG |  &lt;a href='https://www.instagram.com/msnewslady'&gt;@msnewslady&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;b&gt;Keep in touch with Awf The Record:&lt;br/&gt;Watch on Youtube: &lt;/b&gt;&lt;a href='https://www.youtube.com/@AwfTheRecord'&gt;&lt;b&gt;@AwfTheRecord&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;Follow us on Instagram: &lt;/b&gt;&lt;a href='https://www.instagram.com/awftherecordpodcast?igsh=ZHNsdWNydG0zMWZ5&amp;amp;utm_source=qr'&gt;&lt;b&gt;@awftherecordpodcast&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;Follow us on TikTok: &lt;/b&gt;&lt;a href='http://awftherecord.com/'&gt;&lt;b&gt;@AwfTheRecord&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;Visit our website: &lt;/b&gt;&lt;a href='http://www.awftherecord.com/'&gt;&lt;b&gt;www.AwfTheRecord.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt; Follow Mona on &lt;/b&gt;&lt;a href='https://www.tiktok.com/@mokoab'&gt;&lt;b&gt;TikTok&lt;/b&gt;&lt;/a&gt;&lt;b&gt; and &lt;/b&gt;&lt;a href='https://www.instagram.com/monakabdi/'&gt;&lt;b&gt;IG&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;Follow Jeannette on &lt;/b&gt;&lt;a href='https://www.tiktok.com/@msnewslady'&gt;&lt;b&gt;TikTok&lt;/b&gt;&lt;/a&gt;&lt;b&gt; and &lt;/b&gt;&lt;a href='https://www.instagram.com/msnewslady/'&gt;&lt;b&gt;IG&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</description>

What does it really take to build a successful fashion brand? In this segment, fashion designer Sergio Hudson breaks down the reality of the fashion industry, from scaling a small brand to navigating luxury retail stores like Saks Fifth Avenue, Nordstrom, and Neiman Marcus. He shares the hidden costs of production, the risks of wholesale, and why many fashion brands struggle to survive. This conversation also highlights the pressure of building as a Black designer and the importance of purpos...

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[Go Awf] Sergio Hudson on The Hidden Costs of Scaling a Fashion Brand

[Go Awf] Sergio Hudson on The Hidden Costs of Scaling a Fashion Brand

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