Everyone in the home service industry is told to follow the 70/30 rule — 70% installs, 30% service. But what if that rule is broken… and it's holding your business back? At billyGO, we’ve flipped the model — and the results speak for themselves. 150+ referrals in one month (100% free) Over 70% of repeat customers on memberships Marketing costs slashed while revenue grows Service-first systems with 60–70% gross margins We’re breaking the old rules — and our business is thriving because of it. If you’re still chasing installs and paying $375+ per lead, this episode will challenge everything you think you know about growth in the HVAC and plumbing industry. 💥 What You’ll Learn: Why the 70/30 install/service rule is outdated How to build a referral engine that scales The difference between a “maintenance plan” and a true membership How to shift from selling to educating — and build trust The real numbers behind billyGO’s strategy Ditch the outdated tactics. Copy what actually works. Your business will thank you. #ServiceShift #billyGO #ItsAboutYourTime #HVACMarketing #PlumbingBusiness #HomeServices #JustGottaKnowBillyGo