In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship.

We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack newsletter and the significance of community engagement in building a personal brand.

You can join my upcoming challenge by signing up here: www.nikihutchison.com/booked

If you want to find out more about Lucy you can check her newsletter at https://www.hypeyourself.substack.com and follow her on Instagram: www.instagram.com/lucywernerpr

Enjoying the podcast? Here's what to do next:

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Episode takeaways

• Tailored pitches are more impactful than generic press releases.
• Should winning awards be leveraged for PR opportunities?
• Best-selling status can be misleading; focus on genuine recommendations.
• Writing a book can significantly enhance your business visibility.
• Elevating underrepresented voices is crucial in the business community.
• Pricing strategies for newsletters can greatly affect subscriber retention.
• Visibility and connection are key to growing your brand.