On today's show I chat to sales strategist and sales agency owner, Charlie Day. We delve into the critical role of sales in business, particularly for women running businesses. We discuss the common fears associated with selling, the importance of overcoming rejection, and the journey of becoming proficient in sales.

Charlie shares her experiences in building a female-driven sales agency and offers insights on effective messaging, client engagement, and strategies for success in a challenging economic climate. We also chatted about current trends in online sales, the significance of following-up with leads, and preparations for Black Friday.

If you want to find out more about Charlie check: https://charliedaysales.co.uk/ and her agency is https://www.salesmadetheagency.co.uk/

You can join my upcoming from overlooked to fully booked masterclass by signing up here: www.nikihutchison.com/booked

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takeaways

• Sales should be prioritised as a core function of any business.
• Effective messaging is key to attracting the right clients.
• Follow-up is a powerful and essential tool for increasing sales.
• In-person interactions are becoming more valuable in sales.
• A strong sales strategy involves engaging leads consistently.