The tables have been turned in this episode of The Persuasion Game podcast, as Adam and Laura get a taste of their own medicine in the hot seat. Izzie Macdonald, Global Cultural Insights Capability Lead at PepsiCo, takes on the role of host. Izzie has years of research and insights experience at Touchstone Partners and with almost a decade under her belt at Pepsi. Adam and Laura give their views on where marketing, strategy and insights might be heading in 2026, and the adaptations that will be needed to get us there. They also reveal their New Year resolutions, both professional and personal, for the year ahead. Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: thisistheforge.com This is an 18Sixty production for The Forge. CHAPTERS: (00:00) Introduction (02:08) Career Journeys in Marketing and Strategy (09:27) The Future of Agency Models (15:48) The Role of AI in Innovation (23:26) Importance of Context in Client Partnerships