The Brandinc PR Podcast

What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.🎯 In this episode:How PR and SEO work together to skyrocket brand visibilityThe secret to newsjacking without forcing a viral momentUsing automation to scale relationships (not replace them)Building a PR team that’s data-driven and creativeWhether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling.📍 Recorded in Austin, TX🎙️ Hosted by Brandi Sims, Founder of Brandinc PR🔗 Watch on YouTube: youtube.com/@brandincpr🎧 Listen everywhere: Apple Podcasts | SpotifyRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

From Germany to Texas — this episode of The Brandinc PR Podcast goes global with Jörn “Joe” Menninger, Founder and Host of StartupRadio.de, Germany’s leading English-language startup podcast.Host Brandi Sims, PhD, MBA dives into how Jörn built a powerhouse platform that has featured Nobel laureates, unicorn founders, Emmy winners, and bestselling authors—all while mastering AI-driven content strategy and digital PR.In this conversation, you’ll learn:🚀 How Startup Radio uses AI to filter and evaluate podcast pitches (with a <1% acceptance rate)🌎 Why translation tech still struggles with emotional storytelling💡 What PR professionals and founders can learn from cross-border podcast marketing🎙️ How Jörn turned his Deloitte consulting experience into a global media brandThis episode is packed with insights for entrepreneurs, podcasters, and PR pros ready to merge storytelling with data-driven strategy.✨ Learn more about Startup Radio → https://www.startuprad.io/✨ Explore Brandinc PR → https://brandincpr.com/RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What does it take to lead communications at one of the nation’s most historic civil rights organizations — and be named PRSA’s PR Professional of the Year?In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Dominic K. Hawkins, Vice President of Communications at the NAACP, for a powerful conversation on purpose-driven storytelling, mentorship, and the future of public relations.Dominic shares lessons from his 15-year career spanning PR agencies, corporate communications, and public affairs — with clients ranging from Audible and AT&T to Planned Parenthood and Mercedes-Benz. Together, Brandi and Dominic explore what it means to lead with clarity, move with purpose, and communicate with conviction in an evolving media landscape.🎙️ Listen now to learn:How to build a career that bridges advocacy and strategyThe keys to leading mission-driven communications at scaleHow AI, data, and authenticity can coexist in modern PRWhat this year’s PR Pro of the Year award truly represents🔗 Follow & Connect:Host: Brandi Sims, PhD, MBA | Brandinc PRGuest: Dominic K. Hawkins | NAACPRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

Wicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputation battles. If you love PR, storytelling, or pop culture with a strategic twist, this is your new favorite episode. Plus: 5 actionable PR lessons you can use right now in your brand or business.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠. Psst, Black Friday sale for $200 off, use code BLKFDY. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

December isn’t a dead month for PR… it’s a strategic advantage.In this episode, Dr. Brandi Sims breaks down what actually happens inside newsrooms during slow holiday cycles — and how PR pros and brands can use evergreen stories to land real visibility when competition is LOW.We’re covering:• Why journalists still need stories in December• Evergreen holiday angles that ALWAYS get picked up• What not to pitch this month• How to position yourself as an easy “yes” during a slow cycle• The December pitching strategy that makes your January strongerIf you’ve been wondering what to pitch — or if you should pitch at all — this episode is your roadmap.Tune in and get your December PR strategy right.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).