<p>What happens when PR meets automation? In this episode, <strong>Brandi Sims</strong> sits down with <strong>Mady Lanni</strong><a href="https://manychat.com" target="_blank" rel="ugc noopener noreferrer">, PR Lead at <strong>Manychat</strong> </a>— the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.</p><p>From her digital PR roots to building reactive media teams that <em>actually land coverage</em>, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.</p><p>🎯 <strong>In this episode:</strong></p><ul><li><p>How PR and SEO work together to skyrocket brand visibility</p></li><li><p>The secret to newsjacking <em>without</em> forcing a viral moment</p></li><li><p>Using automation to scale relationships (not replace them)</p></li><li><p>Building a PR team that’s data-driven <em>and</em> creative</p></li></ul><p>Whether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling.</p><p>📍 Recorded in Austin, TX<br>🎙️ Hosted by <strong>Brandi Sims</strong>, Founder of Brandinc PR<br>🔗 Watch on YouTube: <a href="https://www.youtube.com/@brandincpr" target="_blank" rel="ugc noopener noreferrer">youtube.com/@brandincpr</a><br>🎧 Listen everywhere: <a href="https://podcasts.apple.com/us/podcast/the-brandinc-pr-podcast/id1769667431" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a> | <a href="https://open.spotify.com/show/5jpQvtyiJm1vqbfGtAgau6?si=8Gp6r4YgSam0H0SDzL11Rw" target="_blank" rel="ugc noopener noreferrer">Spotify</a></p><p><br></p><p>RESOURCES + LINKS</p><p><br></p><p>Get Brandi’s AI-Powered Tool For Pitching Media <a href="https://www.qwoted.com/?via=brandincpr"><u>⁠Right Here⁠</u></a>.</p><p>Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. <a href="https://www.dubsado.com/?c=brandincpr"><u>⁠Start For Free⁠</u></a>.</p><p>NEW: Mini-Course — Pitch Like A Pro</p><p>Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠<a href="https://portal.brandincpr.com/public/form/view/68e30d9616bad4a792189002"><u>Enroll Now⁠</u></a>.</p><p><a href="https://brandincpr-insider.beehiiv.com/subscribe">⁠Sign Up for Our Free Weekly Newsletter⁠</a> &amp; Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. </p><p>Drop Us A Review and we’ll Send You <a href="https://portal.brandincpr.com/public/form/view/68e2ba1670b57f101e811597"><u>⁠Our 5 Things You Must Have to Be A Media Magnet⁠</u></a> FREE (Value $297).</p>