<p>In this episode, host <a target="_blank" rel="noopener noreferrer nofollow" class="e-10100-text-link e-10100-overflow-wrap-anywhere encore-internal-color-text-announcement e-10100-text-link--use-focus sc-hCqAmr dqIGgU" href="https://www.linkedin.com/in/normanbenjamin/">⁠Ben Norman⁠</a> is joined by <a target="_blank" rel="noopener noreferrer nofollow" class="e-10100-text-link e-10100-overflow-wrap-anywhere encore-internal-color-text-announcement e-10100-text-link--use-focus sc-hCqAmr dqIGgU" href="https://www.marketingarchitects.com/">⁠Marketing Architects⁠</a> Chief Marketing Officer, host of <a target="_blank" rel="noopener noreferrer nofollow" class="e-10100-text-link e-10100-overflow-wrap-anywhere encore-internal-color-text-announcement e-10100-text-link--use-focus sc-hCqAmr dqIGgU" href="https://www.marketingarchitects.com/Podcast/TheMarketingArchitects">⁠The Marketing Architects Podcast⁠</a>, Triathlete, former Junior Olympics competitor, and all-round marketing effectiveness fiend, <a target="_blank" rel="noopener noreferrer nofollow" class="e-10100-text-link e-10100-overflow-wrap-anywhere encore-internal-color-text-announcement e-10100-text-link--use-focus sc-hCqAmr dqIGgU" href="https://www.linkedin.com/in/elenajasper/">⁠Elena Jasper⁠</a>.</p><p>Elena is best known for championing TV’s role in the modern media mix, whilst challenging outdated and inaccurate thinking that overlooks the potential power of TV for brands today.</p><p>Elena and Ben discuss advertising’s obsession with short term results, why TV can do both the long and the short, and why we need to stop putting channels in boxes.</p><p>Elena then busts some common marketing myths before deciding to banish the Performance vs Brand debate, whilst explaining why B2B and B2C aren’t really that different after all, why Brand might have a brand problem, and why we shouldn’t be so afraid of AI.</p><p>Before leaving, Elena makes the case to bring back the belief in reach and having a little more fun, then Ben remembers some bad boots on a Swiss mountain, and Elena recalls a big Olympic moment.</p>