Howie Chan interviews Matt Sucha, CEO of Mindworx, author of the bestselling book The Hidden Yes, and a leading expert in sales psychology and behavioral science. They discuss why conversion optimization isn’t about making better offers. It’s about removing the hidden psychological barriers that stop people from saying yes. Matt introduces the powerful concept of the “zone of acceptance” and explains how small, strategic actions can move prospects closer to a decision. You’ll discover how to uncover what’s really holding customers back, design smarter customer journeys, and ethically influence decisions using proven behavioral science principles. Find the Zone of Acceptance Expansion Prompt here: https://www.howiechan.com/zone-prompt-pod Chapters: 00:00:00 Selling Courses vs. Removing Barriers 00:07:52 The “Zone of Acceptance” Explained 00:15:55 Psychological Barriers in Sales 00:24:04 The #1 Conversion Killer: Uncertainty 00:34:28 The SURF Method Breakdown 00:51:49 Every Interaction Has a Hidden Yes From Matt Sucha: Website: https://mindworx.net/  LinkedIn: https://www.linkedin.com/in/matt-sucha/  YouTube: https://www.youtube.com/@MINDWORX_Consulting  Instagram: https://www.instagram.com/mindworx_behavioral_consulting/  Facebook: https://www.facebook.com/mindworx2014 Find Matt’s bestselling book, The Hidden YES, here: https://thehiddenyes.com/influence Listen to “The Godfather of Influence”, Dr. Robert Cialdini’s episode here: https://open.spotify.com/episode/5dVmBJXmLEqUfArB53hwR8?si=Gk9HfuDCT4SDEufL3WzHZg https://podcasts.apple.com/ar/podcast/influence-anyone/id1773148427?i=1000732793093 Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.

Influence Anyone

Howie Chan

Behavioral Sales Expert: The Big Reason Why People Aren’t Buying What You’re Selling

APR 7, 202654 MIN
Influence Anyone

Behavioral Sales Expert: The Big Reason Why People Aren’t Buying What You’re Selling

APR 7, 202654 MIN

Description

Howie Chan interviews Matt Sucha, CEO of Mindworx, author of the bestselling book The Hidden Yes, and a leading expert in sales psychology and behavioral science.They discuss why conversion optimization isn’t about making better offers. It’s about removing the hidden psychological barriers that stop people from saying yes.Matt introduces the powerful concept of the “zone of acceptance” and explains how small, strategic actions can move prospects closer to a decision. You’ll discover how to uncover what’s really holding customers back, design smarter customer journeys, and ethically influence decisions using proven behavioral science principles.Find the Zone of Acceptance Expansion Prompt here: https://www.howiechan.com/zone-prompt-podChapters:00:00:00 Selling Courses vs. Removing Barriers00:07:52 The “Zone of Acceptance” Explained00:15:55 Psychological Barriers in Sales00:24:04 The #1 Conversion Killer: Uncertainty00:34:28 The SURF Method Breakdown00:51:49 Every Interaction Has a Hidden YesFrom Matt Sucha:Website: https://mindworx.net/ LinkedIn: https://www.linkedin.com/in/matt-sucha/ YouTube: https://www.youtube.com/@MINDWORX_Consulting Instagram: https://www.instagram.com/mindworx_behavioral_consulting/ Facebook: https://www.facebook.com/mindworx2014Find Matt’s bestselling book, The Hidden YES, here: https://thehiddenyes.com/influenceListen to “The Godfather of Influence”, Dr. Robert Cialdini’s episode here:https://open.spotify.com/episode/5dVmBJXmLEqUfArB53hwR8?si=Gk9HfuDCT4SDEufL3WzHZghttps://podcasts.apple.com/ar/podcast/influence-anyone/id1773148427?i=1000732793093Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/sub_This episode of Influence Anyone was produced by Ideablossoms.