In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, communication, or attention, Howie reveals that real influence comes down to one thing: changing human behavior.Through a simple but powerful framework, Howie explains why people don’t take action — and how leaders, founders, and professionals can finally unlock consistent results. You’ll learn the critical difference between motivation and friction, and why adding more effort often backfires when trying to influence outcomes.This episode dives into practical applications for both personal development and influencing others, from building better habits to closing clients more effectively.Chapters:00:01:12 What Influence Really Is (and Why Most Get It Wrong) 00:03:36 The Core Formula: Less Friction + More Motivation 00:05:20 The “SUPER” Friction Framework 00:08:12 Applying the Formula to Any SituationCheck out my conversation with Dr. Robert Cialdini: https://www.youtube.com/watch?v=8joK8ViLneY&t=48sCheck out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4wThe Behavioring Blueprint:A FREE, 7-day email course breaking down all the levers to influence human behavior to get people from a current behavior to a desired behavior.→ http://howiechan.com/behavioringWhat’s Your Influence Style? What do you do when you need someone to do something?This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.)→ https://www.influencestylequiz.com/Join 700+ leaders who've already uncovered what their style is.