In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tamsen Webster,  the bestselling author of Find Your Red Thread and Say What They Can't Unhear.  She's also a former TEDx executive producer who shaped ideas seen by millions of people. They delve into how to share your idea in a succinct and impactful message, so that people can really get it and remember it instead of just nodding along.Tamsen breaks down her Red Thread framework so you can take all the important aspects of the idea that is sitting in your head and create a minimum viable explanation that resonates. She also provides ways for ethical persuasion based on permission and  belief-based logic.Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk!Episode Breakdown:0:00:00 The fundamental pieces of a successful idea0:11:03 Why it's so hard to put our ideas out there0:17:18 The powerful Red Thread framework explained0:34:58 The secret to get others to agree to change0:43:46 Permission persuasion and  belief-based logic0:49:40 Use Tamsen's framework to structure content0:52:50 What it takes to create long-lasting change0:59:36 The three beliefs necessary for buy-inFrom Our Guest:WebsiteLinkedInYoutubeXFacebookInstagramGet the books, Find Your Red Thread and Say What They Can't Unhear.Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by IdeablossomsHosted on Ausha. See ausha.co/privacy-policy for more information.