In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill,  the bestselling author of Why We Buy and the Godfather of Retail Behavioral Research. They delve into  how our environments silently shape what we notice, what we want, and what we buy.In a rapidly changing landscape, Paco points out the biggest changes in the world of business that happened and that are coming our way. He also shares  small changes to the environment, either physical or digital, that can make huge impacts in terms of sales and customer loyalty.Finally, find out how you influence when you're trying to get a yes.Take the FREE Influence Style Quiz and discover how you naturally influence others.Episode Breakdown:0:00:00 The origins of Paco's influential work0:06:52 The six biggest changes of  the past decades0:15:47 Small things that can make huge buying impact0:26:02 Responsible consumers and ethical merchants0:33:17 Navigating the digital customer experience0:45:16 Three things any business owner needs to know0:49:41 The two biggest influences in Paco's lifeFrom Our Guest:WebsiteLinkedInEmailInstagramGet the books, Why We Buy, What Women Want, and more.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven playbook from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by IdeablossomsHosted on Ausha. See ausha.co/privacy-policy for more information.