Josh Goodelman, President and CEO of Liqui-Mark Corp., joins Jonathan Blau on the Crazy Wealthy Podcast to share the real story behind building and leading a family-owned manufacturing business on Long Island. Josh walks through the entrepreneurial origin of the company, the leap from importing to U.S. manufacturing, and what it takes to serve major retailers, school and office distributors, and a growing promotional products division with many Made in the USA offerings.Jonathan and Josh also explore the psychology of decision making under uncertainty, including how entrepreneurs must often unlearn control-driven behaviors when they shift from building wealth in business to investing wealth in the markets. The conversation highlights resilience during challenging moments like losing a major account right after buying a facility, navigating tariff disruptions, and keeping a steady mindset through volatility.What You’ll Learn in this Episode:How Liqui-Mark evolved into a second-generation, family-owned manufacturer serving major retail and distribution channelsWhy entrepreneurs often struggle as investors, and how reframing risk can improve long-term decision makingHow to balance emotion and rational leadership in high-stakes moments inside a family businessWant to make smarter financial decisions grounded in clarity and confidence? Subscribe and share the Crazy Wealthy Podcast. To learn more about Fusion Family Wealth’s evidence-based investment strategies, visit www.fusionfamilywealth.com and request our current disclosure brochure.TIMESTAMPS:00:00 Podcast disclaimer and introduction01:00 Meet Josh Goodelman and Liqui-Mark’s family business legacy02:00 The company origin story: a big order, a bold leap, and early growth06:00 Importing to manufacturing: building operations and capability in the U.S.09:00 How Liqui-Mark serves retailers, distributors, and promotional customers today11:00 The entrepreneur-to-investor shift: what founders must unlearn13:00 A pivotal moment: buying a facility and losing the biggest account17:00 Real-world volatility: tariffs, COVID, and keeping costs covered24:45 Working with family: roles, balance, and decision-making dynamics31:30 Values, humility, and the mindset behind sustainable success36:45 Not overplaying the win: defining “enough” in business growth39:45 Advice for leaders: emotion belongs in decisions, but not in the driver’s seat42:00 Wrap-up: building wealth vs investing it43:08 Jon and Amy recap the episodeKEY TAKEAWAYS:Liqui-Mark’s growth shows how calculated risk, resilience, and long-term thinking create staying power in manufacturing.The skills that build wealth in business can backfire in investing, where patience and discipline matter more than control.Strong leadership means acknowledging emotion while keeping decision-making grounded in rational inputs and values.ABOUT THE GUEST:Josh Goodelman is the President and CEO of Liqui-Mark Corp., a second-generation, family-owned and operated manufacturer of writing instruments and school and office supplies located on Long Island, New York. Liqui-Mark sells to major retailers, school and office products distributors, and operates a promotional products division offering a large variety of Made in the USA products.Josh Goodelman - LinkedIn: linkedin.com/in/josh-goodelman-3a87bb4Liqui-Mark Promo - Website: liquimarkpromo.comABOUT THE HOST: Jonathan Blau is the President and CEO of Fusion Family Wealth, a fiduciary wealth management firm he founded in 2013 to help families achieve clarity, confidence, and purpose with their money. With a deep focus on behavioral finance, Jonathan teaches investors how to recognize emotional biases and make evidence-based decisions that support long-term success. A sought-after speaker in wealth management, Jonathan previously held senior roles in tax and estate planning at Arthur Andersen. He has a BS in Finance, an MS in Taxation, and an MBA in Accounting.LinkedIn – Jonathan BlauFusion Family Wealth WebsiteCrazy Wealthy Podcast