Check out the 30 Days of Growth: 30daysofgrowth.co/Get the Growth Vault: growthinreverse.com/vault***Alyssa Dulin is Kit's deliverability expert. She joined us to pull back the curtain on one of the most misunderstood forces shaping newsletter success: deliverability. We sat down with her to unpack why emails land in spam, what the big Gmail and Yahoo changes really mean for individual creators, and how to build a sending reputation that lasts. From domain warmups to fake opens to bot clicks, this episode covers the stuff most newsletter creators won't learn until something goes wrong.KEY TAKEAWAYSThe custom domain mistake tanking open rates — and how to make the switchWhy your sender reputation works like a credit score, and what "starting at zero" actually means for deliverabilityThe top 3 subscriber engagement signals ranked by impactHow long you should wait before removing inactive subscribersWhat actually happens to your sender reputation if you take a break from sending Alyssa's deliverability checklist for newsletter creatorsHow to onboard Creator Network and "recommendation" subscribers without hurting deliverabilityThe uncomfortable truth about whether your open rates and click rates are even realHow AI inbox summaries are becoming the new gatekeeper between your email and your readerHow to safely increase your send frequency without triggering spam filtersLINKS MENTIONEDKit — email platform used by Alyssa and the hostsGoogle Postmaster Tools — monitor your domain reputation and complaint rates with GmailSendGauge — Alyssa's new deliverability intelligence platform (beta)Deliverability Defined Podcast — Alyssa's podcast with the deliverability back catalogKit deliverability support: [email protected] ON SOCIALChenell: Twitter | LinkedInDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform.