AI in Marketing: When do we need a human's touch?

FEB 12, 202634 MIN
Women in the driving seat

AI in Marketing: When do we need a human's touch?

FEB 12, 202634 MIN

Description

<p>Episode 25 of Women in the driving seat, the Autotrader podcast that shares both the personal and professional lives of women in the auto industry features  Kim Costello, Chief Marketing Officer at Pinewood AI, and Elena Vasciminno, Head of Marketing at Leapmotor UK. This episode delves into the transformative impact of AI on marketing, highlighting its innovative capabilities while acknowledging that human perspective and creativity cannot be replicated.</p>