Ecommerce Finance Podcast
Ecommerce Finance Podcast

Ecommerce Finance Podcast

Stephen Brown | LedgerGurus

Overview
Episodes

Details

Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce.

Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face.

On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts.

Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce.

Tune in and transform your ecommerce business today!

Recent Episodes

E11: The State of Ecommerce M&A in 2025
MAR 26, 2025
E11: The State of Ecommerce M&A in 2025
<p>In this episode of the Ecommerce Finance Podcast, host Stephen Brown interviews Josh Robbins from the Premara Group to discuss the current state of ecommerce mergers and acquisitions. </p><p>They explore Josh's unique background in ecommerce, the evolution of M&amp;A in the sector, and the factors that make consumer products businesses attractive to investors. </p><p>The conversation delves into the challenges faced in M&amp;A deals, the importance of understanding profitability and valuation, and the key factors that affect deal success. </p><p>Josh emphasizes the need for preparation when selling a business and the significance of financial clarity, supply chain management, and effective marketing strategies.</p><p></p><p><strong>Takeaways</strong> </p><ul><li>The M&amp;A market for ecommerce has seen significant fluctuations, with a recent slowdown in activity due to economic factors. </li><li>Consumer products businesses that demonstrate revenue growth and profitability are more attractive to investors. </li><li>Understanding unit economics and cost of goods sold is crucial for business owners. </li><li>Key man risk and reliance on a single sales channel can deter potential buyers. </li><li>Preparation is essential for business owners looking to sell, including understanding financials and market positioning. </li><li>Engaging trusted advisors can help navigate the complexities of selling a business. </li><li>Diversification in supply chain and sales channels reduces perceived risk for buyers. </li><li>Effective marketing strategies are vital for customer acquisition and business growth. </li><li>Selling a business is a team effort, and having the right support can lead to better outcomes.</li></ul><p></p><p><strong>Chapters</strong> </p><p>00:00 Introduction to Ecommerce M&amp;A </p><p>02:39 Josh Robbins' Ecommerce Journey </p><p>05:40 The Evolution of M&amp;A in Ecommerce </p><p>08:45 Current Trends in Consumer Products </p><p>11:49 Understanding Profitability and Valuation </p><p>14:30 Challenges in M&amp;A Transactions </p><p>17:24 Key Factors for Successful Deals </p><p>22:06 Understanding Cost of Goods Sold </p><p>27:34 Supply Chain and Sales Channel Diversification </p><p>38:59 Preparing to Sell Your Business</p><p></p><p><strong>Work With Us</strong></p><p>If you are considering an ecommerce exit and need help with your ecommerce accounting, <a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e11"><strong>reach out to us at LedgerGurus</strong></a>.</p><p>We are an ecommerce-specialized accounting firm, and we can handle all your numbers so you can focus on growing your business and preparing to get the best possible selling price for your business.</p>
play-circle
45 MIN
E10: How to Choose the Right IMS for Your Ecommerce Business
MAR 5, 2025
E10: How to Choose the Right IMS for Your Ecommerce Business
<p>In this episode of the Ecommerce Finance Podcast, Stephen Brown and Scott Scharf discuss the critical aspects of selecting and implementing an inventory management system for ecommerce businesses. They explore the importance of inventory management as a key asset, the methodology for selecting the right system, and the expectations for implementation timelines. </p><p>The conversation also covers when to consider an inventory management system, the differences between ERPs and inventory management systems, and the necessity of documenting processes for successful implementation. </p><p> </p><p><strong>Takeaways</strong> </p><ul><li>Inventory is often the biggest asset in consumer product businesses. </li></ul><ul><li>Many entrepreneurs struggle with inventory management due to reliance on spreadsheets. </li></ul><ul><li>Selecting an inventory management system requires a clear understanding of business needs. </li></ul><ul><li>Demos should focus on specific processes relevant to the business. </li></ul><ul><li>Implementation of inventory systems often requires external expertise. </li></ul><ul><li>Budgeting for implementation costs is crucial for success. </li></ul><ul><li>Hiring an operations manager can significantly improve system adoption. </li></ul><ul><li>Pain points in inventory management often indicate the need for a new system. </li></ul><ul><li>Trusting but verifying your 3PL is essential for accurate inventory tracking. </li></ul><ul><li>Documenting processes ensures consistency and efficiency in operations. </li></ul><p> </p><p><strong>Sound Bites</strong> </p><p>"Trust but verify your 3PL." </p><p>"Hire someone to help you with this." </p><p> </p><p><strong>Chapters</strong> </p><p>00:00 Introduction to Inventory Management Systems </p><p>03:16 Challenges in Inventory Management </p><p>06:25 The Importance of Comprehensive Processes </p><p>09:23 Selecting the Right Inventory Management System </p><p>12:37 Methodology for Choosing an Inventory System </p><p>18:27 Implementation Expectations and Budgeting </p><p>25:56 Implementation Timeline and Feedback Mechanisms </p><p>31:52 The Role of Operations Management in E-commerce </p><p>37:15 Inventory Management Systems vs. 3PLs </p><p>39:01 Evaluating ERP Systems for E-commerce </p><p>47:41 Documenting Processes for Successful Implementation </p><p> </p><p><strong>Guest Info</strong></p><ul><li>Scott Scharf </li><li><a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a> </li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/scottscharfcc/">https://www.linkedin.com/in/scottscharfcc/</a> </li></ul><p> </p><p><strong>Work with Us</strong></p><p>Struggling to make sense of your ecommerce financials? <a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e10"><strong>Let LedgerGurus handle your accounting</strong></a> so you can focus on growth.</p><p></p><p>Take control of your inventory accounting and unlock real profitability with our <a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/ecommerce-accounting-services/inventory-consulting-for-ecommerce/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e10"><strong>inventory consulting services</strong></a>.</p>
play-circle
51 MIN
E9: Why Inventory Accounting is So Hard (but SO IMPORTANT) for Ecommerce Brands
FEB 26, 2025
E9: Why Inventory Accounting is So Hard (but SO IMPORTANT) for Ecommerce Brands
<p>In this episode of the Ecommerce Finance Podcast, Stephen Brown and Brittany Brown delve into the complexities of inventory accounting and its critical role in financial management for ecommerce businesses. They discuss the challenges of accurately tracking inventory, the importance of accrual accounting, and the implications of Cost of Goods Sold on financial statements. </p><p>The conversation highlights the necessity of operational maturity, understanding landed costs, and adhering to GAAP standards to ensure accurate financial reporting and profitability analysis. Brittany emphasizes that successful inventory management is not just about accounting but also about engaging in the operational processes that affect financial outcomes. </p><p></p><p><strong>Takeaways</strong> </p><ul><li>Inventory accounting is crucial for understanding financial health. </li></ul><ul><li>Operational maturity is essential for accurate financial reporting. </li></ul><ul><li>Accrual accounting provides a clearer picture of profitability. </li></ul><ul><li>Cost of Goods Sold impacts both the balance sheet and profit and loss statements. </li></ul><ul><li>Engagement in inventory management processes is key to success. </li></ul><ul><li>Landed costs must be considered for accurate product valuation. </li></ul><ul><li>GAAP standards ensure consistency in financial reporting. </li></ul><ul><li>Understanding gross profit margins is vital for business sustainability. </li></ul><ul><li>Accurate inventory accounting can prevent financial losses. </li></ul><ul><li>Collaboration between accountants and business owners is necessary for success. </li></ul><p></p><p><strong>Chapters</strong> </p><p>00:00 Introduction to Inventory Accounting Challenges </p><p>05:13 Understanding the Flow of Inventory Accounting </p><p>10:23 The Importance of Accurate Cost of Goods Sold </p><p>15:14 Navigating Financial Statements and Profitability </p><p>20:18 Engagement and Operational Maturity in Accounting </p><p>25:09 Conclusion: Mastering Inventory Accounting </p><p>25:55 Understanding Cost of Goods Sold </p><p>28:26 Landed Product Costs Explained </p><p>33:29 The Importance of Accurate Costing </p><p>34:11 Defining Cost of Goods Sold vs. Cost of Sales </p><p>38:57 The Impact of Accurate Financial Reporting </p><p>45:26 Inventory Management and Profitability </p><p> </p><p><strong>Work with Us </strong></p><p>Struggling to make sense of your ecommerce financials? Let LedgerGurus handle your accounting so you can focus on growth—<a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e9https://ledgergurus.com/ecommerce-accounting-services/inventory-consulting-for-ecommerce/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e9">https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e9</a></p><p></p><p>Take control of your inventory accounting and unlock real profitability with our inventory consulting services—<a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e9https://ledgergurus.com/ecommerce-accounting-services/inventory-consulting-for-ecommerce/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e9">https://ledgergurus.com/ecommerce-accounting-services/inventory-consulting-for-ecommerce/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e9</a></p>
play-circle
49 MIN
E8: How to Calculate the Impact of Tariffs on Your Profitability
FEB 19, 2025
E8: How to Calculate the Impact of Tariffs on Your Profitability
<p><strong>Summary</strong></p><p>In this episode of the Ecommerce Finance Podcast, Stephen Brown and Kelley Birrell discuss the financial implications of tariffs on businesses, particularly in the ecommerce sector. They explore how tariffs affect cost structures, profitability, and pricing strategies, emphasizing the importance of understanding customs value and elasticity of demand.</p><p>The conversation also covers potential strategies for managing increased costs, including supply chain adjustments and efficiency improvements, while providing insights into the current economic landscape for ecommerce businesses.</p><p></p><p><strong>Download the FREE Tariff Impact Calculator: </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/portfolio/tariff-impact-calculator/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e8">https://ledgergurus.com/portfolio/tariff-impact-calculator/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e8</a></p><p></p><p><strong>Takeaways</strong></p><ul><li>Tariffs are impacting businesses in real-time, requiring immediate decisions.</li><li>Understanding customs value is crucial for calculating tariff impacts.</li><li>Higher cost of goods sold leads to greater profitability challenges.</li><li>Elasticity of demand plays a significant role in pricing decisions.</li><li>Businesses must consider whether to absorb costs or pass them on to consumers.</li><li>American manufacturers may benefit from increased tariffs on imports.</li><li>Supply chain adjustments can be complex and time-consuming.</li><li>Efficiency improvements are essential for maintaining profitability.</li><li>Businesses need to scrutinize their spending more than ever due to rising costs.</li></ul><p></p><p><strong>Chapters</strong></p><p>00:00 Understanding Tariffs and Their Impact on Business</p><p>09:48 Strategies for Managing Increased Costs</p><p>20:22 Analyzing Price Elasticity and Consumer Behavior</p><p>29:52 Exploring Alternatives and Future Considerations</p><p></p><p><strong>Work with Us</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/the-ecommerce-finance-podcast/real-impact-of-tariffs/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e8">https://ledgergurus.com/the-ecommerce-finance-podcast/real-impact-of-tariffs/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e8</a></p>
play-circle
36 MIN
E7: Tariffs 101
FEB 12, 2025
E7: Tariffs 101
<p><strong>Summary</strong> </p><p>In this episode of the Ecommerce Finance Podcast, Stephen Brown and Bryce Judy discuss the complexities of tariffs, particularly focusing on the de minimis rule and its implications for e-commerce businesses. They explore recent changes in tariff policies, the impact on dropshipping, and the importance of compliance and accurate classification in trade.</p><p>The conversation also covers duty drawbacks, customs processes, and best practices for importers navigating the evolving landscape of international trade. </p><p><strong>Takeaways</strong> </p><ul><li>The de minimis rule allows low-value shipments to enter duty-free. </li></ul><ul><li>Recent tariff changes significantly impact e-commerce sellers. </li></ul><ul><li>Duty drawback allows importers to reclaim duties on exported goods. </li></ul><ul><li>Accurate classification is crucial to avoid fines and delays. </li></ul><ul><li>Customs value is determined by the retail value for formal entries. </li></ul><ul><li>Tariff engineering can help reduce tariff costs legally. </li></ul><ul><li>Working with customs experts can save money in the long run. </li></ul><ul><li>Misclassification can lead to severe penalties for businesses. </li></ul><ul><li>Ecommerce businesses must stay informed about tariff changes. </li></ul><ul><li>Navigating customs processes requires careful documentation and strategy. </li></ul><p><strong>Sound Bites</strong> </p><p>"This is a massive change for low value shipments." </p><p>"You can classify it yourself, but it's risky." </p><p>"Proceed with caution is probably the best advice." </p><p><strong>Chapters</strong> </p><p>00:00 Introduction to Tariffs and Tarifflo </p><p>02:50 Recent Changes in Tariff Regulations </p><p>05:32 Understanding De Minimis Rule Changes </p><p>08:01 Impact of Tariffs on E-commerce </p><p>11:01 Duty Drawbacks Explained </p><p>14:08 Key Components of Trade Compliance </p><p>16:41 Classification Process and Customs Procedures </p><p>19:06 Understanding Tariff Calculations </p><p>20:42 Best Practices for Managing Tariffs </p><p>23:07 Navigating Customs Disputes </p><p>25:50 Strategies for Tariff Mitigation </p><p>28:19 Country of Origin and Compliance </p><p>31:11 Conclusion and Future Considerations </p><p><strong>Work with LedgerGurus</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e5">https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&amp;utm_medium=podcast&amp;utm_campaign=e7</a> </p><p></p>
play-circle
33 MIN