<p>In this episode of The Ecommerce Finance Podcast, Stephen Brown and Liz Adamson discuss the evolving landscape of Amazon fees and the challenges sellers face in 2025. They explore the rising costs of advertising, the complexities of Fulfillment by Amazon (FBA), and the impact of Chinese sellers on the marketplace. </p><p>Liz emphasizes the necessity of advertising for success on Amazon and the importance of building a strong brand to compete effectively. The conversation also touches on the implications of Amazon's fee structure and the strategies new sellers should adopt to thrive in this competitive environment.</p><p></p><p><strong>Sound Bites</strong> </p><p>"If you're not advertising, you are losing sales." </p><p>"Amazon is a pay-to-play environment now." </p><p>"FBA is becoming harder and harder for sellers." </p><p></p><p><strong>Takeaways</strong> </p><ul><li>Amazon fees have increased significantly, now taking up to 60% of sales. </li></ul><ul><li>Advertising costs are rising due to increased competition and new ad products. </li></ul><ul><li>Sellers MUST invest in advertising to achieve visibility on Amazon. </li></ul><ul><li>FBA reimbursement changes could impact sellers' margins. </li></ul><ul><li>Sellers need to be aware of their fee structures to manage costs effectively. </li></ul><ul><li>The influx of Chinese sellers is reshaping the competitive landscape on Amazon. </li></ul><ul><li>Building a recognizable brand is crucial for long-term success. </li></ul><ul><li>New sellers should prepare for significant upfront investment in marketing. </li></ul><ul><li>Amazon's fee structure is under scrutiny due to antitrust concerns. </li></ul><ul><li>Sellers must adapt to changes in FBA policies and shipping requirements.</li></ul><p></p><p><strong>Chapters</strong> </p><p>00:00 Introduction to Amazon Fees and Ecommerce Landscape </p><p>02:29 Rising Costs: Understanding Amazon Fees </p><p>05:10 Advertising Strategies for Success on Amazon </p><p>07:24 The Importance of Advertising for New Sellers </p><p>10:09 Navigating FBA Changes and Challenges </p><p>13:09 Inventory Reimbursement Changes and Implications </p><p>15:48 FBA Shipment Strategies and Seller Responsibilities </p><p>18:39 Current Trends and Future Outlook for Amazon Sellers </p><p>20:21 Amazon's Power and Seller Scrutiny </p><p>26:23 Understanding FBA and Seller Fulfilled Prime </p><p>26:27 Referral Fees and Competitive Landscape </p><p>28:17 Amazon Haul: A New Marketplace Strategy </p><p>32:05 Challenges for American Sellers </p><p>38:45 Succeeding on Amazon: Strategies for New Sellers</p><p></p><p><strong>Work with LedgerGurus</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&utm_medium=podcast&utm_campaign=e5">https://ledgergurus.com/ecommerce-accounting-services/?utm_source=RSS&utm_medium=podcast&utm_campaign=e6</a></p>
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