Creators are going beyond the scope of audio storytelling, while inviting listeners to contribute to the content and weigh in more than ever before. The Feedback Loop allows devoted listeners and fans the opportunity to not only enjoy their favorite shows, but to become a part of them, as well.

The Trendcast

[email protected] (Created and hosted by: Sophie Anderson, Written by: Dana Smith, Interviews by: Sophie Anderson, Sound production and editing by: Aili Chu, Project management by: Rachel Louise Sa-onoy Huber and Laura Coronado, Art Direction by: Gina Moyer, Additional Support by: Ali Charlesworth., Studio Resonate, Advertising, Brand Strategy, Digital Marketing, Content Marketing, Brand Storytelling, Successful Campaign Analysis, Industry Insights, Consumer Behavior, Best Practices, Creators, Audio Advertising, Media Planing, Audience Inclusion, Feedback, Audience Involvement, Audience Communication, User Generated Content, Brand Partnership)

The Feedback Loop

DEC 20, 20249 MIN
The Trendcast

The Feedback Loop

DEC 20, 20249 MIN

Description

Sophie dives into the ever-important host-listener relationship, and how the breaking down of the fourth wall brings the audience in as contributors, taking them from listeners to part of the show. With her guests, she discusses the use of social media, how hosts will take the extra step to make their fans feel seen and heard, and just how advertisers can align themselves with this trend. This episode features Alie Ward, host of the comedic science podcast Ologies, and Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB).