Podcasting has made major strides in measurement—but proving its full impact isn’t always straightforward. In this episode of The Trendcast, we explore how new tools are closing the gap between perception and proof, and why podcasting’s true value goes beyond clicks to deeper listener connection.

The Trendcast

[email protected] (Created & hosted by: Sophie Anderson, Produced by: Alex Caggia, Written by: Dana Smith, Edited by: Guadalupe Fernandez Perez, With support from: Codi Fischer; Deirdre Locksley; Morgan James, Special thanks to our guests: Paul Riismandel; Joe Macarack; Sona Cerdiquist; and to Advertising Week for their partnership.)

The Measurement Gap

APR 16, 202615 MIN
The Trendcast

The Measurement Gap

APR 16, 202615 MIN

Description

Podcasting has made major strides in measurement—but proving its full impact isn’t always straightforward. In this episode of The Trendcast, we explore how new tools are closing the gap between perception and proof, and why podcasting’s true value goes beyond clicks to deeper listener connection. Special thanks to our guests: Paul Riismandel, Joe Macarack, Sona Cerdiquist, and to Advertising Week for their partnership. Want to dive deeper into podcasting trends? Check out the Podcast Trends Report.