Does bigger really mean better in podcasting? This episode unpacks why reach isn’t everything, and how niche shows drive powerful engagement and results. From celebrity hits to indie voices, we explore why relevance—not just scale—wins. Special thanks to our guests: Melissa Keische, Jeremy Lermitte, Molly Fuard, and to Advertising Week for their partnership. Want to dive deeper into podcasting trends? Check out the Podcast Trends Report.