Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.The girls discuss:♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)♡ What Disney's pixie dusting teaches us about building a brand people want to be part of♡ What makes content feel human vs. robotic♡ The magic Venn diagram of your content♡ How to pass the wine test—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG post: Adam Mosseri post about AI and the future of InstagramThis episode was edited by Adrienne Cruz.