Kirsty Godso is the trainer behind Olivia Rodrigo, Hailey Bieber and Kaia Gerber. After 13.5 years inside Nike, she became the face of Vuori through a multi-million-dollar brand partnership. She reveals what celebrities actually do to build their bodies, why most high-intensity workouts fail, how she sets goals for clients, the truth about protein products, common keto mistakes, and the red flags hiding in “healthy” foods - plus her take on Alo, Lululemon and why the athleisure industry keeps rapidly growing. 00:00:00 Intro 00:02:23 Celebrity Trainer: What Wellness Really Means 00:03:08 Why Women Say Wellness & Men Say Fitness 00:03:50 I Never Planned To Train Hailey Bieber & Kaia Gerber 00:04:55 How Nike Discovered Me 00:07:24 Inside The Billion-Dollar Athleisure Wars (Nike vs Alo vs Vuori) 00:08:41 Why Alo Looks Tacky 00:10:16 What's Wrong With Lululemon 00:11:17 How Vuori Grew 44% While Other Brands Stalled 00:13:32 Do Celebrity Deals Really Build Athleisure Brands? 00:17:03 Why 2016 HIIT Culture Broke Women’s Bodies 00:18:29 How Many HIIT Workouts You Should Actually Do 00:20:31 How I Set Goals For Kaia Gerber & Olivia Rodrigo 00:22:22 The Two Workout Mistakes Everyone Makes 00:23:44 Why I Never Set Weight-Loss Goals 00:26:49 The Goal-Setting Lesson That Changed Everything 00:28:46 beehiiv Ad 00:30:07 How Stress & Hyperfixation Ruin Results 00:32:42 Why Exercise Is Back As The #1 Resolution 00:34:35 Kirsty’s Take On The New Body Era 00:35:55 Celebrity Protein Brands — What’s Really Going On? 00:38:06 Protein Label Red Flags (Don’t Buy This) 00:40:18 What I Throw Out Of Clients’ Kitchens 00:43:15 Why Most People Quit Before Results Show 00:45:23 “You’re A 6/10” - The Mindset Shift That Works 00:47:11 Tough Love vs Self-Trust In Motivation 00:50:51 Cozy Earth Ad 00:51:57 Hoffman, Trauma & My Need For Control 00:58:26 Leaving Nike: Realising My Success Was Always Me 01:00:19 The Signs It’s Time To Leave Your Job 01:02:31 The Truth Behind My $2M Vuori Deal 01:04:14 When The Internet Finds Out Your Worth 01:05:49 Why I’m Betting On My Own Businesses Now 01:08:23 Femininity, Fashion & Body Confidence 01:10:56 Dating In LA & “Hot Smart Foreign” 01:14:10 Rapid Fire: Range Rover, Coffee & Cold Plunges 01:16:03 “Burn 2.0” - Naming This Season Of Life 01:16:43 Where To Find Kirsty Godso 01:16:49 What HSR Should Help Her With Next ⸻ Episode Sponsors: beehiiv - Use code HSR30 at http://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-01-28 Cozy Earth - http://cozyearth.com with code HSR, or until February 8th you can Buy One Get One Free on pajamas with code: HSRBOGO ⸻ . 50% off your first month of Pyro when signing up for a monthly membership using code HOT50. Users can use this link and it will automatically apply at checkout for them:https://pyro.kirstygodso.com/register?promocode=HOT50&plan=6705c9272ca6753176671a442 . 15% off an order of Made Of Protein with code HSR used at checkout on:https://madeof.life ⸻ Follow Kirsty Godso:Instagram: https://www.instagram.com/kirstygodsoWebsite: https://www.kirstygodso.com/ ⸻ Hot Smart Rich: Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/ YouTube: https://shorturl.at/IXXFZ Instagram: https://www.instagram.com/hotsmartrich/Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers  Learn more about your ad choices. Visit megaphone.fm/adchoices