Chriselle Lim (Founder of PHLUR & "Rich Mom" on TikTok) opens up about the raw reality of her divorce, the alimony story nobody believed, and the financial lessons she wishes she knew before getting married. From building a 250,000-person waitlist for Missing Person to navigating a messy public split, Chriselle shares how she turned heartbreak into business momentum. She explains why prenups are about protection (not distrust), how women can take control of their finances, and what no one tells you about the legal realities of marriage and money. Timestamps: 00:00:00 Intro 00:02:00 What Makes an ‘IT’ Girl? 00:02:55 Chriselle Before Fame 00:04:02 Breaking Free from Perfection 00:06:34 Influencer or CEO? 00:08:14 The Moment Chriselle Stopped Pretending 00:10:08 Buying PHLUR Amid Divorce 00:12:09 Why ‘Buy, Don’t Build’ 00:13:03 Taking Over a Brand 00:13:42 First Move as a Brand Owner 00:14:56 What Selling a Company Really Means 00:16:59 The Role of People in Business 00:19:52 Pain vs. Pleasure: What Drives Action? 00:22:40 Secret to Storytelling 00:24:02 Stan Ad 00:25:37 Be Authentic or Fail 00:28:24 Documenting Divorce 00:29:43 The Cost of Sharing Your Life 00:30:56 Marriage Lessons Chriselle Learned 00:32:14 Why Every Business Needs a Contract 00:34:25 How ‘Rich Mom’ Went Viral 00:36:12 Backlash of Being a ‘Rich Woman’ 00:38:50 The Shift in Public Perception 00:41:14 Pique Ad 00:42:12 Bilt Ad 00:43:24 Chriselle on AI 00:45:15 Do You Identify as a Creator? 00:46:58 Embracing Creativity 00:48:08 Balancing Trends & Creativity 00:51:19 Sharing Your Story Bravely 00:53:08 I Bought Myself An Engagement Ring 00:54:37 Missing Person vs. Father Figure 00:55:10 Chriselle’s Favorite Beauty Brand 00:56:44 Entrepreneurship vs. Divorce vs. Co-Parenting 00:58:41 One Word to Describe Your Life 01:00:35 The ONE Thing to Hear on Hard Days ⸻ Sponsors: . Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube . Pique - https://piquelife.com/hsr for 10% off . Bilt - http://joinbilt.com/hsr ⸻ Follow Chriselle Lim: Instagram: www.instagram.com/chrisellelim ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellersreum/Tiktok: https://www.tiktok.com/@maggiesellersreumLinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellersShopMy: https://shopmy.us/maggiesellersAmazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices