Krissy Cela (Founder of Oner Active & EvolveYou) opens up about scaling a $190M business — and why she refuses to build her brand around men. From being homeless to building one of the fastest-growing female-founded brands in athleisure, Krissy explains the “immigrant mentality” that still keeps her in fight-or-flight mode, why she hired her mentor as CEO, and the 6-step rebrand that transformed her from fitness creator into a high-performance founder. Along the way, she shares hard lessons about leadership, relationships, and why sometimes being called a “b*tch” is the price of protecting your vision and building something truly for women, by women. Timestamps 00:00:00 Intro 00:02:27 What You’ll Learn In This Episode 00:03:05 Being Called A “B*tch” In Business 00:04:07 Escaping The People-Pleaser Trap 00:05:22 Online Persona vs Boss Reality 00:06:48 Hiring Fans vs Hiring The Best Talent 00:07:54 The Pressure Of Being A Public Founder 00:09:32 Why Having A Platform Makes Leadership Harder 00:11:25 Who She Really Is Behind The Brand 00:12:21 Why She Stopped Being So Curated Online 00:14:42 Building The First Female $1B Athleisure Brand 00:17:56 How Female Founders Break The $50M Ceiling 00:21:12 Designing Activewear Around The Female Cycle 00:24:11 Why Women Should Train With Their Cycle 00:25:44 Why She Refuses To Build Menswear 00:26:41 Stan Ad 00:27:42 Inside The $190M Fitness Brand 00:30:36 The Viral Product That Changed Everything 00:30:59 The Product Idea She Had During Pregnancy 00:33:44 The Dark Side Of Going Viral 00:34:37 How Founders Build Thick Skin Online 00:36:04 Fame vs Freedom As A Founder 00:38:52 Why Women Still Tear Each Other Down 00:39:50 Dealing With Hate As A Female Founder 00:42:00 Her 6-Step Personal Rebrand Framework 00:47:37 How To Build Motivation That Lasts 00:49:00 Money Mindset As A Founder  00:51:07 Why Winning Is Her Biggest Motivation 00:52:23 When She Feels Most Alive 00:55:10 Staying Relevant Without Oversharing 01:00:06 Pique Ad 01:01:05 Bilt Ad 01:02:17 Running A Business With A Personal Brand 01:04:02 How To Choose The Right Co-Founder 01:05:41 What She Learned About Love And Partnership 01:09:15 Why Successful Women Want To Be Led At Home 01:11:13 The Lesson From Dating A Co-Founder 01:12:42 Rapid Fire Questions Begin 01:13:20 Why She’s Leaving LA For Miami 01:17:57 Her Favourite Wellness Brands 01:18:41 Why She Doesn’t Watch Other Creators 01:19:16 The Belief She Lives Her Life By 01:19:33 Where To Find Krissy Cela ⸻ Sponsors: Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube Pique - https://piquelife.com/hsr for 10% off Bilt - http://joinbilt.com/hsr ⸻ Follow Krissy Cela www.instagram.com/krissycela Check out Oner Active: oneractive.com ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/ YouTube: https://shorturl.at/IXXFZ Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices