<p>Welcome to the<i> Untrended Podcast, </i>where we lift the lid on extraordinary ideas about business and culture.</p>
<p>In this episode, Nicole Jones sits down with members of the Publicis Pro team, including Billy Hamilton-Stent, Jamie Fewery, and Shiri Wolff, to explore the transformative - yet contentious! - role of AI in the world of B2B marketing. </p>
<p>The team dives into how tools like ChatGPT are influencing creativity, productivity, and critical thinking. Are these advancements pushing humanity forward - or are we simply heading toward cognitive decline?</p>
<p>This is a watercooler-type chat packed with insights, analogies, and real-world examples of how to think about AI in creative work - challenging the conventional view of how we use artificial intelligence in our everyday day and what it means for the future of work.</p>
<p>Subscribe to the <i>Untrended Podcast</i> wherever you get your podcasts, never to miss an episode.</p>
<p><b>Chapter Markers</b></p>
<p><b>(01:01) Trend or Trash: Fully AI-Generated Ads</b></p>
<p>The team debates the future of AI-generated ads.</p>
<p><b>(07:20) Brainstorming with AI</b></p>
<p>The panel discusses whether AI can truly enhance creativity or if it limits originality.</p>
<p><b>(15:21) Productivity Booster or Crutch?</b></p>
<p>We explore how reliance on AI affects daily tasks and decision-making.</p>
<p><b>(19:10) AI in PR and Creativity</b></p>
<p>The conversation then turns to the role of AI in content creation and its reception by professionals.</p>
<p><b>(21:53) The Long-Term Cognitive Impact of AI</b></p>
<p>The group shares their predictions about how AI could reshape human thinking over time.</p>
<p><b>(32:01) Mailbag! Rebrands and Bold Moves in B2B</b></p>
<p>Audience question on the Jaguar rebrand and its implications for B2B marketing.</p>
<p><b>Useful Links</b></p>
<ul><li><a href="https://www.linkedin.com/in/nicole-jones-447b1547/" target="_blank">Nicole Jones</a></li><li><a href="https://www.linkedin.com/in/billy-hamilton-stent-6226a/" target="_blank">Billy Hamilton-Stent</a></li><li><a href="https://www.linkedin.com/in/shiriwolff/" target="_blank">Shiri Wolff</a></li><li><a href="https://www.linkedin.com/in/jamiefewery/" target="_blank">Jamie Fewery</a></li><li><a href="https://publicispro.com/" target="_blank">Publicis Pro Website</a></li><li><a href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai" target="_blank">McKinsey’s Report on AI Adoption</a></li><li><a href="https://cloud.google.com/" target="_blank">Google Cloud’s AI Research</a></li></ul>
