<description> &lt;p&gt;Welcome to &lt;i&gt;The Untrended Podcast&lt;/i&gt;, where we lift the lid on extraordinary ideas about business and culture.&lt;/p&gt; &lt;p&gt;In this episode, we tackle a familiar struggle for creative professionals: &lt;i&gt;Why don’t our parents understand what we do?&lt;/i&gt; From job titles that defy explanation to the way work shapes our identity, we explore the challenges of defining creative careers in a way that makes sense—both to family and the wider world.&lt;/p&gt; &lt;p&gt;The team also dives into the role of humor in B2B marketing, breaking down the Workbooks &lt;i&gt;No BS CRM &lt;/i&gt;campaign. Is shock value the key to standing out, or is there a fine line between bold and too far?&lt;/p&gt; &lt;p&gt;Packed with witty observations, relatable struggles, and real-world examples, this episode explores the complexities of creative careers—why they’re so hard to explain, how they shape our identity, and what it really means to push boundaries in marketing.&lt;/p&gt; &lt;p&gt;Subscribe to &lt;i&gt;The Untrended Podcast&lt;/i&gt; wherever you get your podcasts so you never miss an episode. &lt;/p&gt; &lt;p&gt;Have a question or an idea for us to explore? Use the link in the episode description to send it our way.&lt;/p&gt; &lt;p&gt;&lt;b&gt;Chapter Markers:&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;b&gt;(01:09) Trend or Trash: Is Social Media Essential for Career Success?&lt;/b&gt; &lt;/p&gt; &lt;p&gt;The team debates the necessity of personal branding on platforms like LinkedIn.&lt;/p&gt; &lt;p&gt;&lt;b&gt;(10:02) Why Don’t Our Parents Understand What We Do?&lt;/b&gt;&lt;/p&gt; &lt;p&gt;The challenge of explaining creative jobs to family and friends.&lt;/p&gt; &lt;p&gt;&lt;b&gt;(17:37) The Definition of a Creative&lt;/b&gt;&lt;/p&gt; &lt;p&gt;How the word “creative” has evolved and its different interpretations.&lt;/p&gt; &lt;p&gt;&lt;b&gt;(18:57) The ‘Mad Men’ Comparison&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Is marketing today anything like the world of Don Draper?&lt;/p&gt; &lt;p&gt;&lt;b&gt;(20:19) Work, Identity &amp;amp; Purpose&lt;/b&gt;&lt;/p&gt; &lt;p&gt;The team discusses work-life balance and personal fulfillment.&lt;/p&gt; &lt;p&gt;&lt;b&gt;(26:51) Mailbag: The No BS CRM Campaign&lt;/b&gt;&lt;/p&gt; &lt;p&gt;A listener question sparks a discussion on how far is too far in B2B marketing.&lt;/p&gt; &lt;p&gt;&lt;b&gt;Useful Links:&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.linkedin.com/in/nicole-jones-447b1547/" target="_blank"&gt;Nicole Jones&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.linkedin.com/in/billy-hamilton-stent-6226a/" target="_blank"&gt;Billy Hamilton-Stent&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.linkedin.com/in/alastairjokirk/" target="_blank"&gt;Alastair Kirk&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.linkedin.com/in/carly-auletta-11765183/" target="_blank"&gt;Carly Auletta &lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://publicispro.com/" target="_blank"&gt;Publicis Pro Website&lt;/a&gt;&lt;/p&gt; </description>

Untrended Podcast

Publicis Pro

Why Don’t Our Parents Understand What We Do?

FEB 28, 202532 MIN
Untrended Podcast

Why Don’t Our Parents Understand What We Do?

FEB 28, 202532 MIN

Description

<p>Welcome to <i>The Untrended Podcast</i>, where we lift the lid on extraordinary ideas about business and culture.</p> <p>In this episode, we tackle a familiar struggle for creative professionals: <i>Why don’t our parents understand what we do?</i> From job titles that defy explanation to the way work shapes our identity, we explore the challenges of defining creative careers in a way that makes sense—both to family and the wider world.</p> <p>The team also dives into the role of humor in B2B marketing, breaking down the Workbooks <i>No BS CRM </i>campaign. Is shock value the key to standing out, or is there a fine line between bold and too far?</p> <p>Packed with witty observations, relatable struggles, and real-world examples, this episode explores the complexities of creative careers—why they’re so hard to explain, how they shape our identity, and what it really means to push boundaries in marketing.</p> <p>Subscribe to <i>The Untrended Podcast</i> wherever you get your podcasts so you never miss an episode. </p> <p>Have a question or an idea for us to explore? Use the link in the episode description to send it our way.</p> <p><b>Chapter Markers:</b></p> <p><b>(01:09) Trend or Trash: Is Social Media Essential for Career Success?</b> </p> <p>The team debates the necessity of personal branding on platforms like LinkedIn.</p> <p><b>(10:02) Why Don’t Our Parents Understand What We Do?</b></p> <p>The challenge of explaining creative jobs to family and friends.</p> <p><b>(17:37) The Definition of a Creative</b></p> <p>How the word “creative” has evolved and its different interpretations.</p> <p><b>(18:57) The ‘Mad Men’ Comparison</b></p> <p>Is marketing today anything like the world of Don Draper?</p> <p><b>(20:19) Work, Identity &amp; Purpose</b></p> <p>The team discusses work-life balance and personal fulfillment.</p> <p><b>(26:51) Mailbag: The No BS CRM Campaign</b></p> <p>A listener question sparks a discussion on how far is too far in B2B marketing.</p> <p><b>Useful Links:</b></p> <p><a href="https://www.linkedin.com/in/nicole-jones-447b1547/" target="_blank">Nicole Jones</a></p> <p><a href="https://www.linkedin.com/in/billy-hamilton-stent-6226a/" target="_blank">Billy Hamilton-Stent</a></p> <p><a href="https://www.linkedin.com/in/alastairjokirk/" target="_blank">Alastair Kirk</a></p> <p><a href="https://www.linkedin.com/in/carly-auletta-11765183/" target="_blank">Carly Auletta </a></p> <p><a href="https://publicispro.com/" target="_blank">Publicis Pro Website</a></p>