In this episode of The Curiosity Current, Stephanie and Molly are joined by Brooke Reavey, Professor of Marketing at Dominican University and founder of the Marketing Research Competition. They discuss the growing disconnect between academic training and real-world experience in market research, and why breaking into the field is becoming increasingly difficult.Brooke introduces the idea of a “bystander problem” in the industry, where companies assume someone else will take responsibility for training the next generation. As internships and entry-level roles decline due to automation and structural shifts, students are being pushed toward expensive degrees without gaining the hands-on experience needed to succeed. The conversation explores what is lost when practical training disappears, including diversity of thought and long-term innovation.Brooke also explains why foundational learning still matters and why overreliance on AI can weaken critical thinking. The episode closes with a look at solutions, including apprenticeship models, industry accountability, and the role of initiatives like the Marketing Research Competition in bridging the gap.What you’ll learn:Why the “bystander problem” is shaping the future of the research talent pipelineHow automation is eliminating traditional entry points into market researchWhat companies lose when practical, hands-on training disappearsHow AI is changing both research workflows and learning environmentsWhy foundational skills and critical thinking still matter in an AI-driven worldThe role of internships and apprenticeships in building long-term capabilityHow real-world projects help signal competence beyond gradesWhy diversity of thought is critical for innovation in insightsHow educators and employers can better align on talent developmentAbout the guest:Brooke Reavey is the John and Jeanne Roe Distinguished Professor of Marketing at Dominican University and the founder and president of the Marketing Research Competition. She teaches marketing research, digital marketing, and sales, with a focus on applied analytics, ethics, and decision making. Brooke is also a research fellow at the Brennan AI Innovation Hub and a two time Fulbright awardee, with extensive experience bridging academia and industry.Episode Resources:Brooke Reavey on LinkedInDominican University WebsiteStephanie Vance on LinkedInMolly Strawn-Carreño on LinkedInThe Curiosity Current: A Market Research Podcast on Apple PodcastsThe Curiosity Current: A Market Research Podcast on SpotifyThe Curiosity Current: A Market Research Podcast on YouTube The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so