The Retail Razor: Data Blades
The Retail Razor: Data Blades

The Retail Razor: Data Blades

Ricardo Belmar | Top Retail Expert

Overview
Episodes

Details

Retailers face an endless stream of challenges, but the right data can be the key to unlocking smarter decisions. The Retail Razor: Data Blades cuts through the clutter in retail insights by slicing through complex retail industry research to reveal actionable insights and retail strategies that help retailers optimize customer experiences and business operations. Hosts Ricardo Belmar & Casey Golden welcome top retail analysts & industry experts, each bringing a single, impactful data-driven insight based on research. Whether it's consumer behavior, operational efficiency, or tech innovation, every episode breaks down critical findings into clear, practical retail strategies executives can use today. If you’re looking to make informed management, marketing, & operational choices backed by real-world data, this is the retail podcast for you! Stay Sharp. Be Data-driven. Harness AI. Part of the Retail Razor Podcast Network: https://bit.ly/RRPNweb Subscribe to our Newsletter: https://retailrazor.substack.com Subscribe on YouTube: https://bit.ly/RRShowYouTube LinkedIn: https://bit.ly/LI-RRazor BlueSky: https://bit.ly/TRRSbsky Instagram: https://bit.ly/TRRSinsta Threads: https://bit.ly/TRRSthreads Facebook: https://bit.ly/TRRSface

Recent Episodes

Proven Data-Driven Retail Tactics for Higher Average Transaction Value
DEC 17, 2025
Proven Data-Driven Retail Tactics for Higher Average Transaction Value
<strong>S2:E3 From Service to Sales: How Retailers Can Increase ATV with Gareth Johns</strong><br /> <br />Retail store sales teams can no longer rely on delivering reactive service if they want to increase average transaction value. A proactive customer experience driven by passion and data are what’s required. In this episode of <strong>The Retail Razor: Data Blades</strong>, hosts <em>Ricardo Belmar</em> and <em>Casey Golden</em> welcome back <a href="https://www.linkedin.com/in/gareth-johns-7166524/" target="_blank"><strong>Gareth Johns</strong></a>, <em>Chief Data Officer</em> at <a href="https://trurating.com/" target="_blank"><strong>TruRating</strong></a>, for the final installment of a three-part series. This time, the focus is on Average Transaction Value (ATV). A critical retail metric that goes beyond good service to embrace proactive, experience-led selling.<br /><br />Gareth shares actionable data-driven insights on how retailers can:<br /><ul><li>Shift from reactive service to <strong>proactive customer experience</strong>.</li><li>Hire and coach staff for <strong>passion</strong> and <strong>communication skills</strong>, not just retail experience.</li><li>Reframe sales KPIs to <strong>inspire</strong> rather than intimidate.</li><li>Use real-time data to empower frontline staff and <strong>boost ATV</strong>.</li><li>Balance authentic customer interactions with <strong>upselling strategies</strong> in fashion and footwear.</li></ul><br />What You’ll Learn:<br /><ul><li>Why ATV is more than just a number, it’s a reflection of <strong>customer experience</strong>.</li><li>How <strong>coaching</strong> beats task management in driving retail performance.</li><li>Real-world examples of retailers using TruRating data to <strong>grow ATV</strong>.</li><li>The role of <strong>managers</strong> in shaping store <strong>culture</strong> and sales outcomes.</li></ul><br />Whether you’re a retail executive, store manager, or innovator, this episode delivers practical data-driven strategies to increase ATV, empower teams, and build a culture of authentic selling.<br /><br /><p><strong>Subscribe to the Retail Razor Podcast Network: </strong><a href="https://retailrazor.com/" target="_blank">https://retailrazor.com/</a><br /><strong>Subscribe to our Newsletter</strong>: <a href="https://retailrazor.substack.com" target="_blank">https://retailrazor.substack.com</a><br /><strong>Subscribe to our YouTube channel:</strong> <a href="https://go.retailrazor.com/utube" target="_blank">https://go.retailrazor.com/utube</a></p><br /><strong>Guest Spotlight:</strong><br /><strong>Gareth Johns</strong>, Chief Data Officer, <a href="https://trurating.com/" target="_blank">TruRating</a> - <a href="https://www.linkedin.com/in/gareth-johns-7166524/" target="_blank">https://www.linkedin.com/in/gareth-johns-7166524/</a><br />Gareth Johns is an internationally experienced product and data development leader with 20+ years of expertise in using big data and technology to drive business growth for major retailers. He played a key role in scaling dunnhumby, a global leader in customer data science, from a 30-person startup to an international powerhouse in marketing analytics and customer insights for Tier 1 retailers. After leading strategic initiatives across the US and Europe, he went on to Starcount before joining the TruRating team. Gareth is passionate about transforming the way retailers collect and use customer feedback. At TruRating, he’s helping businesses access real-time, transaction-tied consumer data at an unprecedented scale; revolutionizing how retailers measure and improve business performance.<br /> <br /><strong>More from TruRating on increasing average transaction value:</strong><br /><a href="https://trurating.com/events/atv-masterclass/" target="_blank">https://trurating.com/events/atv-masterclass/</a><br /><br /><strong>Chapters:<br /></strong><p>(00:00) Preview </p><p>(00:53) Show Intro</p><p>(03:23) Welcome Back Gareth Johns, Chief Data Officer, TruRating</p><p>(04:17) Challenges in Retail Staffing</p><p>(06:11) Strategies for Increasing ATV</p><p>(11:23) The Role of Data in Retail</p><p>(14:36) Coaching for Better Performance</p><p>(19:17) Show Close</p><strong><br />Meet your hosts,</strong> helping you cut through the clutter in retail data insights:<br /><br /><p><a href="https://bit.ly/LIRBelmar" target="_blank"><em>Ricardo Belmar</em></a> is an <a href="https://nrfbigshow.nrf.com/retail-voices" target="_blank">NRF Top Retail Voice for 2025</a> and a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2021 – 2025. <a href="https://www.thinkers360.com/tl/profiles/view/3427" target="_blank">Thinkers 360</a> has named him a a <em>Top 10 Thought Leader</em> in <em>Retail</em> and <em>AGI</em>, a <em>Top 50 Thought Leader</em> in <em>Management</em>, <em>Careers</em>, and <em>Transformation</em>, and a <em>Top 100 Thought Leader</em><strong> </strong>in <em>Agentic AI</em> and <em>Digital Transformation. </em>Thinkers 360 also named him a <em>Top Digital Voice for 2024 and 2025.</em> He is an advisory council member at <a href="https://business.gmu.edu/retail/" target="_blank">George Mason University’s Center for Retail Transformation</a> and the <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a>. He was most recently the partner marketing leader for retail &amp; consumer goods in the Americas at Microsoft.</p><br /><p><a href="https://bit.ly/LICasey" target="_blank"><em>Casey Golden</em></a>, is the North America Leader for Retail &amp; Consumer Goods at CI&amp;T. She is a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2023 - 2025, and <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a> advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion &amp; supply chain tech, now slaying Franken-stacks &amp; building retail tech. She is also the Founder of <a href="https://www.luxlock.com/" target="_blank">Luxlock</a>, a cross-channel customer experience management platform.</p><br /><p>Includes music provided by imunobeats.com, featuring <em>Tech Lore </em>from the album <em>Beat Hype</em>, written by Heston Mimms, published by Imuno.</p><br /><br /><br />
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20 MIN
Is Retail Loyalty Dead? Winning Today’s Savvy Shoppers with Gareth Johns
NOV 25, 2025
Is Retail Loyalty Dead? Winning Today’s Savvy Shoppers with Gareth Johns
<strong>S2:E2 Retail Loyalty Unveiled: Epic Insights from Gareth Johns and TruRating</strong><br /><strong>&nbsp;</strong><br />Retail loyalty is no longer about points and discounts. It’s about experience, personalization, and values. In this episode of <strong>The Retail Razor: Data Blades</strong>, hosts <em>Ricardo Belmar</em> and <em>Casey Golden</em> welcome back <a href="https://www.linkedin.com/in/gareth-johns-7166524/" target="_blank"><strong>Gareth Johns</strong></a><strong>, </strong><em>Chief Data Officer</em><strong> at </strong><a href="https://trurating.com/" target="_blank"><strong>TruRating</strong></a>, to explore the new retail loyalty playbook for retailers.<br />&nbsp;<br />Key Topics Covered:<br /><ul><li>Why retail has one of the lowest <strong>customer retention</strong> rates across industries</li><li>The myth of “<em>owning</em>” customers vs. being part of their shopping repertoire</li><li>How 59% of customers return simply because of <strong>friendly service</strong></li><li>The hidden impact of staff interactions on <strong>repeat visits</strong> and long-term loyalty</li><li>Why retail loyalty programs must evolve beyond discounts and focus on <strong>data-driven personalization</strong></li><li>The growing role of <em>sustainability, ethics</em>, and <em>community values</em> in retail loyalty strategies</li><li>Real-world case studies of retailers using TruRating’s real-time feedback tools to uncover friction points and boost retention</li><li>Why focusing on lifetime value (LTV) beats chasing lower customer acquisition costs (CAC)</li></ul>&nbsp;<br />Gareth shares actionable insights from nearly a billion points of retail data analysis, showing how brands can shift from transactional thinking to building authentic, long-term customer relationships.<br /><br />Whether you’re in grocery, fashion, or specialty retail, this episode delivers sharp, actionable insights to help you future proof your retail loyalty strategy.<br /><br /><p><strong>Subscribe to the Retail Razor Podcast Network: </strong><a href="https://retailrazor.com/" target="_blank">https://retailrazor.com/</a><br /><strong>Subscribe to our Newsletter</strong>: <a href="https://retailrazor.substack.com" target="_blank">https://retailrazor.substack.com</a><br /><strong>Subscribe to our YouTube channel:</strong> <a href="https://go.retailrazor.com/utube" target="_blank">https://go.retailrazor.com/utube</a></p><br /><strong>Guest Info:<br />Gareth Johns</strong>, Chief Strategy Officer, <a href="https://trurating.com/" target="_blank">TruRating</a> - <a href="https://www.linkedin.com/in/gareth-johns-7166524/" target="_blank">https://www.linkedin.com/in/gareth-johns-7166524/</a><br />Gareth Johns is an internationally experienced product and data development leader with 20+ years of expertise in using big data and technology to drive business growth for major retailers. He played a key role in scaling dunnhumby, a global leader in customer data science, from a 30-person startup to an international powerhouse in marketing analytics and customer insights for Tier 1 retailers. After leading strategic initiatives across the US and Europe, he went on to Starcount before joining the TruRating team. Gareth is passionate about transforming the way retailers collect and use customer feedback. At TruRating, he’s helping businesses access real-time, transaction-tied consumer data at an unprecedented scale; revolutionizing how retailers measure and improve business performance.<br /> <br /><strong>More from TruRating about building loyalty:</strong><br /><a href="https://trurating.com/events/customer-retention-in-retail/" target="_blank">https://trurating.com/events/customer-retention-in-retail/</a><br /><br /><strong>Chapters:</strong><br /><p>(00:00) Preview</p><p>(01:10) Show Intro</p><p>(04:10) Welcome Gareth Johns</p><p>(04:24) Challenges in Retail Loyalty</p><p>(07:14) Importance of Store Staff</p><p>(10:24) Evolving Loyalty Programs</p><p>(13:12) Ethics and Sustainability in Loyalty</p><p>(16:26) Real-Time Feedback and Loyalty</p><p>(22:21) Final Thoughts and Recommendations</p><p>(26:11) Show Close</p><br /><strong>Meet your hosts,</strong> helping you cut through the clutter in retail data insights:<br /><br /><p><a href="https://bit.ly/LIRBelmar" target="_blank"><em>Ricardo Belmar</em></a> is an <a href="https://nrfbigshow.nrf.com/retail-voices" target="_blank">NRF Top Retail Voice for 2025</a> and a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2021 – 2025. <a href="https://www.thinkers360.com/tl/profiles/view/3427" target="_blank">Thinkers 360</a> has named him a a <em>Top 10 Thought Leader</em> in <em>Retail</em> and <em>AGI</em>, a <em>Top 50 Thought Leader</em> in <em>Management</em>, <em>Careers</em>, and <em>Transformation</em>, and a <em>Top 100 Thought Leader</em><strong> </strong>in <em>Agentic AI</em> and <em>Digital Transformation. </em>Thinkers 360 also named him a <em>Top Digital Voice for 2024 and 2025.</em> He is an advisory council member at <a href="https://business.gmu.edu/retail/" target="_blank">George Mason University’s Center for Retail Transformation</a> and the <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a>. He was most recently the partner marketing leader for retail &amp; consumer goods in the Americas at Microsoft.</p><br /><p><a href="https://bit.ly/LICasey" target="_blank"><em>Casey Golden</em></a>, is the North America Leader for Retail &amp; Consumer Goods at CI&amp;T. She is a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2023 - 2025, and <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a> advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion &amp; supply chain tech, now slaying Franken-stacks &amp; building retail tech. She is also the Founder of <a href="https://www.luxlock.com/" target="_blank">Luxlock</a>, a cross-channel customer experience management platform.</p><br /><p>Includes music provided by imunobeats.com, featuring <em>Tech Lore </em>from the album <em>Beat Hype</em>, written by Heston Mimms, published by Imuno.</p><br /><br /><br /><br /><br />
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27 MIN
Boost Retail Conversion: Gareth Johns on Data-Driven Strategies That Drive Sales
NOV 1, 2025
Boost Retail Conversion: Gareth Johns on Data-Driven Strategies That Drive Sales
<strong>S2:E1 Revolutionize Your Retail Strategy with Data-Driven Conversion Insights</strong><br /><strong>&nbsp;</strong><br />Season Two of <em>The Retail Razor: Data Blades</em> opens with a sharp focus on the retail metric that makes or breaks growth: <strong>conversion rates</strong>.<br /> <br />Hosts <strong>Ricardo Belmar</strong> and <strong>Casey Golden</strong> sit down with <a href="https://www.linkedin.com/in/gareth-johns-7166524/" target="_blank"><strong>Gareth Johns</strong></a><strong>, Chief Data Officer at </strong><a href="https://trurating.com/" target="_blank"><strong>TruRating</strong></a>, to reveal how <strong>real-time shopper feedback</strong> and <strong>data-driven insights</strong> are helping retailers unlock millions in revenue.<br />&nbsp;<br /> In this episode, you’ll discover:<br /><ul><li>Why <strong>conversion</strong> is the biggest untapped retail growth opportunity.</li><li>The flaws in <strong>exit surveys, QR codes, and focus groups</strong>.</li><li>How <strong>staff availability and customer expectations</strong> directly impact sales.</li><li>A <strong>footwear case study</strong> that drove an <strong>8% lift in conversion</strong> and unlocked <strong>$16.7M in revenue</strong>.</li><li>Practical steps to <strong>increase in-store conversion rates</strong> and improve <strong>customer experience</strong>.</li></ul>&nbsp;<br />If you’re a <strong>CMO, COO, or CEO</strong> looking to optimize <strong>retail performance</strong>, this episode delivers <strong>conversion strategies</strong> you can act on today.<br /><br /><p><strong>Subscribe to the Retail Razor Podcast Network: </strong><a href="https://retailrazor.com/" target="_blank">https://retailrazor.com/</a><br /><strong>Subscribe to our Newsletter</strong>: <a href="https://retailrazor.substack.com" target="_blank">https://retailrazor.substack.com</a><br /><strong>Subscribe to our YouTube channel:</strong> <a href="https://go.retailrazor.com/utube" target="_blank">https://go.retailrazor.com/utube</a></p><br /><strong>Guest Info:<br />Gareth Johns</strong>, Chief Strategy Officer, <a href="https://trurating.com/" target="_blank">TruRating</a> - <a href="https://www.linkedin.com/in/gareth-johns-7166524/" target="_blank">https://www.linkedin.com/in/gareth-johns-7166524/</a><br />Gareth Johns is an internationally experienced product and data development leader with 20+ years of expertise in using big data and technology to drive business growth for major retailers. He played a key role in scaling dunnhumby, a global leader in customer data science, from a 30-person startup to an international powerhouse in marketing analytics and customer insights for Tier 1 retailers. After leading strategic initiatives across the US and Europe, he went on to Starcount before joining the TruRating team. Gareth is passionate about transforming the way retailers collect and use customer feedback. At TruRating, he’s helping businesses access real-time, transaction-tied consumer data at an unprecedented scale; revolutionizing how retailers measure and improve business performance.<br /><br /><strong>More from TruRating about optimizing conversion:</strong><br /><a href="https://trurating.com/blog/5-takeaways-from-our-conversion-analysis-masterclass" target="_blank">https://trurating.com/blog/5-takeaways-from-our-conversion-analysis-masterclass</a><br /><br /><strong>Chapters:</strong><br /><p>(00:00) Preview</p><p>(00:41) Show Intro</p><p>(03:17) Welcome Gareth Johns, Chief Data Officer, TruRating</p><p>(03:57) Challenges in Measuring Conversion</p><p>(08:36) Effective Shopper Feedback Mechanisms</p><p>(13:54) Case Study: Footwear Brand Conversion Success</p><p>(18:22) Key Takeaways and Actionable Insights</p><p>(20:11) How to Learn More</p><p>(20:53) Show Close</p><br /><strong>Meet your hosts,</strong> helping you cut through the clutter in retail data insights:<br /><br /><p><a href="https://bit.ly/LIRBelmar" target="_blank"><em>Ricardo Belmar</em></a> is an <a href="https://nrfbigshow.nrf.com/retail-voices" target="_blank">NRF Top Retail Voice for 2025</a> and a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2021 – 2025. <a href="https://www.thinkers360.com/tl/profiles/view/3427" target="_blank">Thinkers 360</a> has named him a a <em>Top 10 Thought Leader</em> in <em>Retail</em> and <em>AGI</em>, a <em>Top 50 Thought Leader</em> in <em>Management</em>, <em>Careers</em>, and <em>Transformation</em>, and a <em>Top 100 Thought Leader</em><strong> </strong>in <em>Agentic AI</em> and <em>Digital Transformation. </em>Thinkers 360 also named him a <em>Top Digital Voice for 2024 and 2025.</em> He is an advisory council member at <a href="https://business.gmu.edu/retail/" target="_blank">George Mason University’s Center for Retail Transformation</a> and the <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a>. He was most recently the partner marketing leader for retail &amp; consumer goods in the Americas at Microsoft.</p><br /><p><a href="https://bit.ly/LICasey" target="_blank"><em>Casey Golden</em></a>, is the North America Leader for Retail &amp; Consumer Goods at CI&amp;T. She is a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2023 - 2025, and <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a> advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion &amp; supply chain tech, now slaying Franken-stacks &amp; building retail tech. She is also the Founder of <a href="https://www.luxlock.com/" target="_blank">Luxlock</a>, a cross-channel customer experience management platform.</p><br /><p>Includes music provided by imunobeats.com, featuring <em>Tech Lore </em>from the album <em>Beat Hype</em>, written by Heston Mimms, published by Imuno.</p>
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22 MIN
Sharpening Retail Strategies | AI, Customer Experience, Retail Media, and Employee Impact
OCT 16, 2025
Sharpening Retail Strategies | AI, Customer Experience, Retail Media, and Employee Impact
<strong>Season 2 Trailer - Data Blades Returns: AI, CX, and Retail Media for Executive Leaders</strong><br /><strong>&nbsp;</strong><br />Welcome to Season 2 of <em>The Retail Razor: Data Blades</em>—the podcast that slices through complex retail research to deliver sharp, actionable insights and retail strategies for executive leaders in the AI era.&nbsp;<br />&nbsp;<br />In Season 1, we cut through the clutter with data-backed insights to identify strategies for:<br /><ul><li><strong>Inflation’s uneven impact across age groups</strong>—where seniors felt the pinch more than younger shoppers.</li><li><strong>Shifting shopping habits</strong>—like 74% of consumers using lists to control spending.</li><li><strong>The power of values in loyalty</strong>—with 77% of consumers saying brand values matter more than discounts.</li><li><strong>Self-checkout and employee experience</strong>—where well-informed store teams drove a 27% increase in average spend.</li></ul>&nbsp;<br />Now in Season 2, we’re going deeper. Hosts <a href="https://www.linkedin.com/in/rbelmar/" target="_blank">Ricardo Belmar</a>, RETHINK Retail Top Retail Expert &amp; NRF 2025 Retail Voice, and <a href="https://www.linkedin.com/in/cgoldenone/" target="_blank">Casey Golden</a>, RETHINK Retail Top Retail Expert, preview what’s ahead:<br /><ul><li>Exclusive insights from TruRating and top retail analysts to hone your data-driven retail strategies.</li><li>A focus on three pillars: <strong>Customer Experience, Retail Media, and Employee Experience.</strong></li><li>How <strong>AI is reshaping retail strategy</strong>—from predictive personalization to AI-powered workforce tools.</li><li>Revisiting themes of trust, transparency, and loyalty with fresh data and new perspectives.</li></ul>&nbsp;<br />If you're a VP, CMO, COO, or CEO in retail looking to make smarter, data-driven decisions for AI-first retail strategies, this is your podcast. Subscribe now and stay ahead of the curve with insights that drive conversion, loyalty, and operational excellence.<br /><br /><p><strong>Subscribe to the Retail Razor Podcast Network: </strong><a href="https://retailrazor.com/" target="_blank">https://retailrazor.com/</a><br /><strong>Subscribe to our Newsletter</strong>: <a href="https://retailrazor.substack.com" target="_blank">https://retailrazor.substack.com</a><br /><strong>Subscribe to our YouTube channel:</strong> <a href="https://go.retailrazor.com/utube" target="_blank">https://go.retailrazor.com/utube</a></p><br /><strong>Meet your hosts,</strong> helping you cut through the clutter in retail data insights:<br /><br /><p><a href="https://bit.ly/LIRBelmar" target="_blank"><em>Ricardo Belmar</em></a> is an <a href="https://nrfbigshow.nrf.com/retail-voices" target="_blank">NRF Top Retail Voice for 2025</a> and a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2021 – 2025. <a href="https://www.thinkers360.com/tl/profiles/view/3427" target="_blank">Thinkers 360</a> has named him a a <em>Top 10 Thought Leader</em> in <em>Retail</em> and <em>AGI</em>, a <em>Top 50 Thought Leader</em> in <em>Management</em>, <em>Careers</em>, and <em>Transformation</em>, and a <em>Top 100 Thought Leader</em><strong> </strong>in <em>Agentic AI</em> and <em>Digital Transformation. </em>Thinkers 360 also named him a <em>Top Digital Voice for 2024 and 2025.</em> He is an advisory council member at <a href="https://business.gmu.edu/retail/" target="_blank">George Mason University’s Center for Retail Transformation</a> and the <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a>. He was most recently the partner marketing leader for retail &amp; consumer goods in the Americas at Microsoft.</p><br /><p><a href="https://bit.ly/LICasey" target="_blank"><em>Casey Golden</em></a>, is the North America Leader for Retail &amp; Consumer Goods at CI&amp;T. She is a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2023 - 2025, and <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a> advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion &amp; supply chain tech, now slaying Franken-stacks &amp; building retail tech. She is also the Founder of <a href="https://www.luxlock.com/" target="_blank">Luxlock</a>, a cross-channel customer experience management platform.</p><br /><p>Includes music provided by imunobeats.com, featuring <em>Tech Lore </em>from the album <em>Beat Hype</em>, written by Heston Mimms, published by Imuno.</p>
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4 MIN
Retail Insights Unveiled: Maximizing Store Team Potential
MAR 13, 2025
Retail Insights Unveiled: Maximizing Store Team Potential
<p><strong>S1:E6 The Power of Knowledgeable Store Teams</strong><br /><strong>&nbsp;</strong><br />In the final episode to Season 1 of the <em>Retail Razor: Data Blades</em>, hosts Ricardo Belmar and Casey Golden welcome <a href="https://www.linkedin.com/in/georgina-nelson-11ab0631/" target="_blank">Georgina Nelson</a>, CEO of <a href="https://trurating.com/" target="_blank">TruRating</a>. Georgina discusses the significant impact well-informed store teams have on retail performance. Highlighting a global sporting goods retailer's success, Georgina reveals that 90% of shoppers acknowledged receiving multiple product options from staff, leading to a 27% increase in average shopper spend. The conversation emphasizes the importance of personalized customer interactions, cross-selling, upselling, and the tangible benefits of sales and product training. Insights are derived from TruRating’s innovative approach to gathering customer feedback directly at the point of sale, showing how it supports retailers in enhancing store performance and creating holistic shopping experiences.<br /><br /><p><strong>Subscribe to the Retail Razor Podcast Network: </strong><a href="https://retailrazor.com/" target="_blank">https://retailrazor.com/</a><br /><strong>Subscribe to our Newsletter</strong>: <a href="https://retailrazor.substack.com" target="_blank">https://retailrazor.substack.com</a><br /><strong>Subscribe to our YouTube channel:</strong> <a href="https://go.retailrazor.com/utube" target="_blank">https://go.retailrazor.com/utube</a></p><br /><br /><strong>Chapters:<br /></strong><p>(00:00) Show Intro</p><p>(01:12) Georgina Nelson - The Strategic Advantage of Well-Informed Store Teams</p><p>(09:40) Show Close</p><br /><strong>Meet your hosts,</strong> helping you cut through the clutter in retail &amp; retail tech:<br /><p><a href="https://bit.ly/LIRBelmar" target="_blank"><em>Ricardo Belmar</em></a> is an <a href="https://nrfbigshow.nrf.com/retail-voices" target="_blank">NRF Top Retail Voice for 2025</a> and a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2021 – 2025. <a href="https://www.thinkers360.com/tl/profiles/view/3427" target="_blank">Thinkers 360</a> has named him a a <em>Top 10 Thought Leader</em> in <em>Retail</em> and <em>AGI</em>, a <em>Top 50 Thought Leader</em> in <em>Management</em>, <em>Careers</em>, and <em>Transformation</em>, and a <em>Top 100 Thought Leader</em><strong> </strong>in <em>Agentic AI</em> and <em>Digital Transformation. </em>Thinkers 360 also named him a <em>Top Digital Voice for 2024 and 2025.</em> He is an advisory council member at <a href="https://business.gmu.edu/retail/" target="_blank">George Mason University’s Center for Retail Transformation</a> and the <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a>. He was most recently the partner marketing leader for retail &amp; consumer goods in the Americas at Microsoft.</p><br /><p><a href="https://bit.ly/LICasey" target="_blank"><em>Casey Golden</em></a>, is the North America Leader for Retail &amp; Consumer Goods at CI&amp;T. She is a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2023 - 2025, and <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a> advisory council member. Obsessed with the customer relationship between the brand and the consumer. Once immersed in fashion &amp; supply chain tech, now slaying Franken-stacks &amp; building retail tech. She is also the Founder of <a href="https://www.luxlock.com/" target="_blank">Luxlock</a>, a cross-channel customer experience management platform.</p><br /><p>Includes music provided by imunobeats.com, featuring <em>Tech Lore </em>from the album <em>Beat Hype</em>, written by Heston Mimms, published by Imuno.</p><br /><br /></p>
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10 MIN