<description>&lt;p&gt;Is GenAI changing marketing for good? In this episode, AJ sits down with &lt;a href="https://www.linkedin.com/in/camillasullivan/" target="_blank" rel="nofollow noopener"&gt;Camilla Sullivan&lt;/a&gt; to unpack how generative AI is transforming content, personalization, and team skills.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Key points:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Why human expertise is crucial in AI-driven marketing&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How GenAI streamlines workflows and boosts creative output&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Strategies for managing change and building resilient teams&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Best practices for using AI while protecting your brand&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Find out how to thrive in the future of marketing and keep your skills ahead of the curve.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;
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Is GenAI changing marketing for good? In this episode, AJ sits down with <a href="https://www.linkedin.com/in/camillasullivan/" target="_blank" rel="nofollow noopener">Camilla Sullivan</a> to unpack how generative AI is transforming content, personalization, and team skills. Key points:<ul><li>Why human expertise is crucial in AI-driven marketing</li><li>How GenAI streamlines workflows and boosts creative output</li><li>Strategies for managing change and building resilient teams</li><li>Best practices for using AI while protecting your brand </li></ul>Find out how to thrive in the future of marketing and keep your skills ahead of the curve.

Facing Disruption - Accelerating Innovation, Growth, and Resilience

How AI Is Shaping Content, Personalization, and the Next Era of Marketing Teams

How AI Is Shaping Content, Personalization, and the Next Era of Marketing Teams

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