Industry shifts don’t have to sink your business. This pro breaks down how to stay on top. This week on The Big Idea with Elizabeth Gore, Advantage | The Authority Company CEO Adam Witty joins the show to answer the question: How do you survive industry disruption? Witty shares his experiences launching his publishing company while offering top insights on how to sustain growth amid industry shifts, including pivots to digital, AI adoption, and more. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.