What if the key to growth is already in your DMs? This week on The Big Idea with Elizabeth Gore, Outfit Formulas CEO & Founder Alison Lumbatis  joins the show to answer the question: How do I turn followers into paying members? What started as a blog about escaping Lumbatis’ “yoga pants rut,” Outfit Formulas turned into a $19-a-month membership community after she simply asked her audience what they needed. By building trust, listening closely, and delivering real value, Lumbatis transformed loyal readers into a thriving, app-based community. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.