<p>In this episode of <em>The Layover</em>, we sit down with <strong>D’Andra Duggans</strong>, Chief Brand Officer of the <strong>Las Vegas Aces</strong>, to explore how women’s sports, destination marketing, and live entertainment are reshaping Las Vegas into a global sports travel powerhouse. From championship culture to marquee partnerships, D’Andra shares how the Aces are designing experiences that draw fans far beyond the arena.</p><p>As sports tourism surges toward a projected <strong>$2 trillion global market</strong>, the Aces are emerging as a must-see stop on the Las Vegas itinerary—proving that women’s basketball can drive travel, culture, and economic impact at scale.</p><p>D’Andra breaks down how the Aces are:</p><ul><li>Turning championship success into a <strong>destination-worthy game-day experience</strong></li><li>Partnering with MGM and the LVCVA to integrate Aces games into broader Vegas travel itineraries</li><li>Taking a <strong>quality-over-quantity</strong> approach to brand partnerships and sponsorships</li><li>Building player-led storytelling that empowers athletes as creators and media brands</li><li>Positioning the Aces as a cornerstone franchise in both the WNBA and Las Vegas’ sports ecosystem</li><li>Using CES as a platform for inspiration, innovation, and future-facing fan engagement</li></ul><p>Whether you’re a sports marketer, brand strategist, or traveler planning your next Vegas trip, this episode offers a compelling look at how the Las Vegas Aces are redefining sports entertainment—and why women’s sports are becoming a powerful engine for tourism and culture.</p><p>🏀 <strong>Learn More </strong>Follow the Las Vegas Aces and their upcoming season to see how championship basketball meets destination-driven storytelling in Las Vegas: <a target="_blank" rel="noopener noreferrer nofollow" href="https://aces.wnba.com/">https://aces.wnba.com/</a> </p>