Inside LOST iN with Jon Skogmo: Print Revival, IRL Experiences & The Future of Travel Media
<p>In this episode of <em>The Layover</em>, we sit down with Jon Skogmo, CEO of LOST iN, for an inside look at how the brand is redefining travel media; blending physical guidebooks, digital storytelling, and real-world experiences into one cohesive ecosystem.</p><p>From betting on print in a digital-first world to building a community that spans social, newsletters, and IRL events, Jon shares why the future of travel isn’t just about where you go—but how you connect along the way.</p><p></p><p>Jon unpacks how LOST iN is:</p><ul><li>Leading a resurgence of physical media, with guidebooks designed as collectible, story-driven travel companions</li><li>Targeting millennials and Gen Z travelers who prioritize experiences over ownership</li><li>Bridging the gap between URL and IRL, using events, pop-ups, and community moments to deepen engagement</li><li>Treating travel as the antidote to AI, prioritizing real experiences over digital noise</li><li>Building a curated creator network focused on authenticity, not follower count</li><li>Expanding globally with 400+ retail locations and growing first-party audience data</li></ul><p>From vacations to transformational travel trends, this conversation dives into how cultural shifts, remote work, and creator ecosystems are reshaping the way (and the reasons) people explore the world.</p><p></p><p>Whether you’re a traveler, brand marketer, or media operator, this episode offers a candid look at how LOST iN is building a next-generation travel brand rooted in curation, community, and real-world connection.</p><p>🌍 Explore LOST iN guidebooks, destinations, and experiences at <a target="_blank" rel="noopener noreferrer nofollow" href="http://lostin.com"><strong>lostin.com</strong></a>.</p>