<p>In this episode of <em>The Layover</em>, we sit down with <strong>Mike Richter and Erica Fieldman of Unplugged Collective</strong> to unpack how modern travel storytelling is evolving—and what it really takes to build trust, scale audiences, and create content that actually moves people.</p><p>From navigating brand partnerships and audience growth to balancing creativity with commercial realities, Mike and Erica share an insider’s perspective on building a media platform rooted in authenticity, intention, and community.</p><p>Together, they explore:</p><ul><li>How Unplugged Collective approaches <strong>travel storytelling with purpose</strong>, not just reach</li><li>Why depth, perspective, and credibility matter more than ever in a crowded media landscape</li><li>What brands misunderstand about creator partnerships—and how to get them right</li><li>How audience trust is built through consistent point of view and lived experience</li><li>Where travel media is headed as platforms, formats, and consumer behavior continue to shift</li></ul><p>Whether you’re a creator, brand marketer, tourism board, or simply passionate about thoughtful travel, this episode offers a grounded look at how Unplugged Collective is shaping the future of travel media—one story at a time.</p><p>Ever wonder what a city is like beyond the tourist traps? LOST iN is a travel company built on curiosity...dedicated to the food, fashion, people, and stories that show what a place actually feels like. </p><p>At LOST iN we explore travel culture in all its forms through hidden restaurants, shops, and local spots far from the typical tourist path. Follow along to stay connected wherever you roam. For travelers craving deeper, more authentic experiences check out travel guides, destination videos, and our membership that unlocks exclusive travel deals, cultural insights, curated city guides, and members-only events. </p><p>Connect with us</p><p>Website: <a target="_blank" rel="noopener noreferrer nofollow" href="https://lostin.com/">https://lostin.com/</a></p><p>Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/lost_in_travel/">https://www.instagram.com/lost_in_travel/</a> </p><p>Facebook: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/lostintravelguide">https://www.facebook.com/lostintravelguide</a> </p><p>Tiktok: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@lostin_travel">https://www.tiktok.com/@lostin_travel</a> </p>