Intangify

What happens when a lifelong love of live performance turns into a global entertainment powerhouse? In this episode of Intangify, host Matthew Asbell sits down with Ryan Stana, Chairman & CEO of RWS Global, the world leader in groundbreaking live moments across entertainment and sports. Under Ryan’s leadership, RWS Global has become a trusted partner to brands such as NBCUniversal, Warner Bros., Lionsgate, major amusement parks, and cruise lines worldwide—producing everything from theme park spectaculars to Olympic sporting ceremonies. But behind the scale and spectacle lies something deeper: structure, emotional intelligence, and disciplined execution. Ryan shares how he built a multinational company by balancing creativity with operational rigor, implementing his “Time and Action” goal-setting framework, and cultivating a culture rooted in accountability and collaboration. This conversation explores the intangible forces that transform live events into unforgettable experiences—and businesses into legacies. In this episode, you’ll hear: •How Ryan scaled RWS Global from scrappy beginnings to a global leader •Why balancing creativity and operational discipline is essential for growth •The “Time and Action” system that drives clarity and execution •How emotional intelligence shapes leadership across global teams •Why planning your exit and legacy may be the ultimate intangible asset Connect with Ryan Stana Website: www.rwsglobal.com Instagram: @theryanstana LinkedIn: Ryan Stana

What if selling didn't have to feel so…salesy? In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experience spanning SaaS, investment banking, and small business coaching, Scott shares the surprising truth that everyone is in sales, whether they realize it or not — and it doesn’t have to compromise authenticity. Matthew, an IP attorney by trade, opens up about his own resistance to selling, teeing up an engaging conversation about automation vs. humanity, the evolving nature of go-to-market strategies, and why clarity around your Ideal Customer Profile (ICP) can unlock major growth. Whether you're a solo founder, a service provider, or simply someone who cringes at the word “sales,” this conversation will reframe how you think about revenue, relationships, and the systems that support both. In this episode:- Why every business owner is in sales — and how to embrace it Demystifying the “Go-To-Market Engine” and what it looks like today How to balance data-driven systems with real human connection Reframing “pipeline” as an act of service, not spam Why most small business owners are stuck being their own head of sales Scott’s 4-part framework for diagnosing sales roadblocks The power of knowing your ICP — and how to identify it Letting go of clients that don’t align with your futureTake Scott’s Go-To-Market Fit Check at salesscalers.com and get a personalized review in just 25 minutes. You can also follow Scott on LinkedIn or explore more sales strategy tips through his online content.

What happens when artificial intelligence creates a viral hit—and no one knows who made it? In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions. Together, they explore what this viral moment means for copyright, personality rights, platforms, and the law’s struggle to keep up with technology. 🔎 In this episode, you’ll learn:- How a completely AI-generated song became Brazil’s unofficial summer anthem Why Taylor Swift, Luísa Sonza, and Dilsinho all have rights to assert—and why none of them may sue The difference between copyright, right of publicity, and Brazil’s unique “personality rights” Why platforms like YouTube and AI tools like Suno are walking a legal tightrope Whether trademark law should evolve to protect the sound of a voice—not just the wordsKey takeaway: 🎵 Even viral success has a legal backbeat—and when AI takes center stage, the spotlight shines brightest on the rights we can’t yet fully define. 📣 On-Air Guest Bio Flavia Murad-Schaal is a Brazilian attorney specializing in intellectual property and entertainment law. She is a founding partner at Manseer Murad and an international expert on copyright, trademarks, and digital rights. 🔗 Featured Links 🌐 Website: www.muradpma.com 💼 LinkedIn: www.linkedin.com/in/flaviamurad

What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bowie died has evolved into a years-long exercise in curiosity, connection, and the pure passion of creation. John shares how writing every day reshaped how he sees the world, what he’s learned from Bowie’s collaborators, and why doing something for love—not money—is its own form of mastery. In this episode, you’ll hear: •How a spontaneous social-media tribute became a global Bowie blog and YouTube interview series •The mental-health and creative benefits of pursuing passion projects with no commercial goal •Why process—and persistence—can matter more than purpose •The lessons Bowie’s art holds about context, evolution, and contradiction •How curiosity fuels deep research and meaningful interviews—from philosophers to physicists to musicians •Why John believes recording these conversations contributes to Bowie’s cultural history •How passion projects mirror public service: leaving things better than you found them 🔗 Explore John’s work: MaggioreOnBowie.com  ▶️ Watch his weekly interviews: Maggiore on Bowie on YouTube

What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad. With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a business podcast. From structure to storytelling, and from pre-production to ROI, this is a behind-the-scenes look at how podcasting becomes a business development tool—and not just a passion project. In this episode, you’ll hear:- Why showing up consistently builds authority, even if it’s not your core service offering How podcasting sparks real business relationships—not just vanity metrics The “bullet point” method Ryan uses to keep content authentic and human How to extract weeks of social media content from a single recording A real-life ROI story that started with one episode and led to a six-figure client 🔗 Learn more at ruffmediagroup.com (note: website currently under development)  💼 Connect on LinkedIn: Ryan Ruff 📩 Email: [email protected] If you think podcasting is just another marketing channel, think again. Ryan Ruff reveals how the mic becomes your best client relationship tool—when done right.