Intangify

There's a moment when curiosity wins—when someone stops performing the role they think they're supposed to play and starts following what actually interests them. A path that began with teaching history, then jazz, then music copyrights, each shift guided not by ambition but by listening. By asking the right questions. By refusing to treat a conversation like a checkbox. Matthew Rubin leads business development at Fovea IP, a trademark solutions company operating across 196 jurisdictions worldwide. But the real work—the intangible work that gives Intangify its name—isn't about selling tools. It's about understanding why a brand owner should care about invisible fences, about the difference between what you can find for free and what you actually need to know before you launch. On this episode, discover how education, partnership, and genuine follow-up become the architecture of sustainable business development. Host Matthew D. Asbell brings his own musician's ear to this conversation—two people who understand that alignment, harmony, and active listening aren't metaphors borrowed from music, but the foundation of real work. Asbell has watched Rubin show up to law classes year after year, teaching intellectual property out of genuine curiosity about what his students will discover, expecting nothing but the chance to be part of their education. About the Guest: Matthew Rubin is Director of Business Development at Fovea IP, a global trademark solutions provider. With expertise spanning intellectual property strategy, brand protection, and business development across nearly 200 jurisdictions, Rubin brings a educator's mindset to complex trademark and IP challenges. His approach blends strategic thinking with a commitment to genuine partnership and long-term client success.

A man sits at his desk surrounded by twenty years of artifacts—a pigskin football, a light-up yo-yo, a bag sealer that became something bigger. He talks about the moment a twist tie annoyed him enough to change it, and how that moment almost passed. How moments always pass. There's a difference between watching and noticing, between seeing something broken and deciding to fix it. This is what happens when someone decides. Brian Fried has spent two decades helping inventors move from noticing to knowing. With 15 patents and products that made it from garage to QVC shelves, he's learned that most ideas fail not because they're bad, but because people skip the right questions first. In this episode of Intangify, he walks through those questions—the searches people avoid, the professional help they fear, the business decisions they confuse with emotion. He also reveals what he's building now: an AI platform created in frustration, finished in 25 hours, designed to give inventors the clarity he wishes he'd had at the start. Host Matthew D. Asbell knows this pull firsthand. Years ago, he called a New York radio show with a parking-spot app idea, only to watch someone else build it three years later. That *woulda-coulda-shoulda* feeling never left. Now, listening to Brian describe the steps that separate dreamers from builders, Matthew recognizes the exact moment he needed help and never found it. This conversation is the map for those moments. About the Guest: Brian Fried is an inventor, patent holder, and entrepreneur who has guided countless innovators through the critical early stages of product development. With 15 patents to his name and extensive experience bringing products to market, he brings both practical wisdom and a genuine commitment to helping others avoid the costly mistakes that derail most ideas.

What happens when a lifelong love of live performance turns into a global entertainment powerhouse? In this episode of Intangify, host Matthew Asbell sits down with Ryan Stana, Chairman & CEO of RWS Global, the world leader in groundbreaking live moments across entertainment and sports. Under Ryan’s leadership, RWS Global has become a trusted partner to brands such as NBCUniversal, Warner Bros., Lionsgate, major amusement parks, and cruise lines worldwide—producing everything from theme park spectaculars to Olympic sporting ceremonies. But behind the scale and spectacle lies something deeper: structure, emotional intelligence, and disciplined execution. Ryan shares how he built a multinational company by balancing creativity with operational rigor, implementing his “Time and Action” goal-setting framework, and cultivating a culture rooted in accountability and collaboration. This conversation explores the intangible forces that transform live events into unforgettable experiences—and businesses into legacies. In this episode, you’ll hear: •How Ryan scaled RWS Global from scrappy beginnings to a global leader •Why balancing creativity and operational discipline is essential for growth •The “Time and Action” system that drives clarity and execution •How emotional intelligence shapes leadership across global teams •Why planning your exit and legacy may be the ultimate intangible asset Connect with Ryan Stana Website: www.rwsglobal.com Instagram: @theryanstana LinkedIn: Ryan Stana

What if selling didn't have to feel so…salesy? In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experience spanning SaaS, investment banking, and small business coaching, Scott shares the surprising truth that everyone is in sales, whether they realize it or not — and it doesn’t have to compromise authenticity. Matthew, an IP attorney by trade, opens up about his own resistance to selling, teeing up an engaging conversation about automation vs. humanity, the evolving nature of go-to-market strategies, and why clarity around your Ideal Customer Profile (ICP) can unlock major growth. Whether you're a solo founder, a service provider, or simply someone who cringes at the word “sales,” this conversation will reframe how you think about revenue, relationships, and the systems that support both. In this episode:- Why every business owner is in sales — and how to embrace it Demystifying the “Go-To-Market Engine” and what it looks like today How to balance data-driven systems with real human connection Reframing “pipeline” as an act of service, not spam Why most small business owners are stuck being their own head of sales Scott’s 4-part framework for diagnosing sales roadblocks The power of knowing your ICP — and how to identify it Letting go of clients that don’t align with your futureTake Scott’s Go-To-Market Fit Check at salesscalers.com and get a personalized review in just 25 minutes. You can also follow Scott on LinkedIn or explore more sales strategy tips through his online content.

What happens when artificial intelligence creates a viral hit—and no one knows who made it? In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions. Together, they explore what this viral moment means for copyright, personality rights, platforms, and the law’s struggle to keep up with technology. 🔎 In this episode, you’ll learn:- How a completely AI-generated song became Brazil’s unofficial summer anthem Why Taylor Swift, Luísa Sonza, and Dilsinho all have rights to assert—and why none of them may sue The difference between copyright, right of publicity, and Brazil’s unique “personality rights” Why platforms like YouTube and AI tools like Suno are walking a legal tightrope Whether trademark law should evolve to protect the sound of a voice—not just the wordsKey takeaway: 🎵 Even viral success has a legal backbeat—and when AI takes center stage, the spotlight shines brightest on the rights we can’t yet fully define. 📣 On-Air Guest Bio Flavia Murad-Schaal is a Brazilian attorney specializing in intellectual property and entertainment law. She is a founding partner at Manseer Murad and an international expert on copyright, trademarks, and digital rights. 🔗 Featured Links 🌐 Website: www.muradpma.com 💼 LinkedIn: www.linkedin.com/in/flaviamurad