What if selling didn't have to feel so…salesy?In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experience spanning SaaS, investment banking, and small business coaching, Scott shares the surprising truth that everyone is in sales, whether they realize it or not — and it doesn’t have to compromise authenticity.Matthew, an IP attorney by trade, opens up about his own resistance to selling, teeing up an engaging conversation about automation vs. humanity, the evolving nature of go-to-market strategies, and why clarity around your Ideal Customer Profile (ICP) can unlock major growth.Whether you're a solo founder, a service provider, or simply someone who cringes at the word “sales,” this conversation will reframe how you think about revenue, relationships, and the systems that support both.In this episode:Why every business owner is in sales — and how to embrace itDemystifying the “Go-To-Market Engine” and what it looks like todayHow to balance data-driven systems with real human connectionReframing “pipeline” as an act of service, not spamWhy most small business owners are stuck being their own head of salesScott’s 4-part framework for diagnosing sales roadblocksThe power of knowing your ICP — and how to identify itLetting go of clients that don’t align with your futureTake Scott’s Go-To-Market Fit Check at salesscalers.com and get a personalized review in just 25 minutes. You can also follow Scott on LinkedIn or explore more sales strategy tips through his online content.Listen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell