What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with Margarita Eberline, founder of Marketing Boss and host of the Care Sandwich podcast.Together, they unpack how marketing, sales, and networking aren’t dirty words—they’re misunderstood forms of relationship-building and service. With candid stories, cultural insights, and practical frameworks, Margarita reveals how charisma, trust, and alignment drive business success beyond any funnel or strategy.In this episode, you’ll hear:Why marketing is never optional—you're always doing it, even when you think you’re notThe real difference between manipulation and alignment, and how to sell without “selling”How to handle objections, ghosting, and hesitation using Margarita’s Connect Convert methodWhy charisma is an intangible asset—and how trust is built through energy, empathy, and authenticityA bold conversation on culture, identity, and what it really takes to build trust across differenceWith decades of cross-industry experience and a data-backed approach to sales psychology, Margarita brings both heart and strategy to how we show up in business. Whether you're a law firm owner, service professional, or someone who hates “sales,” this episode will shift how you see your role in connecting and serving.🔗 Learn more at marketing-boss.com 🎙 Listen to her podcast: caresandwichpodcast.com 📘 Find Connect Convert on AmazonListen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell