<p>Short on time? Here’s the essence.</p> <p>In this episode's highlights, Mark McCulloch, CMO of Prezzo Italian and founder of Hospitality Marketing Guru, breaks down why brand is not a logo, a launch, or a one-off campaign - it’s an operating system for the entire business.</p> <p>Drawing on his experience across Pret, YO! Sushi and Prezzo Italian, Mark shares how to diagnose brand problems properly, align culture with product and reputation, and navigate marketing decisions in a margin-pressured industry.</p> <p><b>You’ll hear:</b></p> <p>&gt;&gt; Why rebrands should be the last lever you pull, not the first</p> <p>&gt;&gt; The difference between brand and branding and why it matters</p> <p>&gt;&gt; How misalignment between culture, product and reputation kills value</p> <p>&gt;&gt; Why consistency in food and service is non-negotiable at scale</p> <p>&gt;&gt; How to think about marketing investment beyond short-term attribution</p> <p>Hosted by <a href="http://linkedin.com/in/sheridanconor?miniProfileUrn=urn%253Ali%253Afs_miniProfile%253AACoAAAsxLQkB8q_og_45xY5sPK6_tYxjMZo6tnI&amp;skipRedirect=true&amp;miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAsxLQkB8q_og_45xY5sPK6_tYxjMZo6tnI" target="_blank">Conor Sheridan</a>, CEO of <a href="https://www.nory.ai/" target="_blank">Nory</a>.</p> <p>Connect with <a href="https://www.linkedin.com/in/markmcculloch/" target="_blank">Mark McCulloch</a> on LinkedIn. </p> <p>Listen to the full episode on <a href="https://podcasts.apple.com/gb/podcast/prezzo-italian-why-brand-is-an-operating-system-not/id1825066598?i=1000724939581" target="_blank">Apple</a>, <a href="https://open.spotify.com/episode/0yhsluzhkyG5votQpRF9kK?si=bdf695b3a12f48b5" target="_blank">Spotify</a> &amp; <a href="https://youtu.be/P8KYgde-HOY?si=uDew0FNEwZlRBXuN" target="_blank">YouTube</a>. </p>