The Attention Shift

Strategist for WillNE, John Nellis and More!

Joe Edwards, Marketing Director at Dizplai joins Ed for this week's news episode, stepping in as the first of several rotating Dizplai guest co-hosts. The five stories on the table all circle the same question: who actually owns the fan? From KSI walking away from the Sidemen to FIFA trying to identify every fan in a stadium, this week's news cycle is about identification, value exchange and the limits of free reach.Ed and Joe break down KSI's shock exit from the Sidemen and whether it's real or a lost Arsenal bet. FIFA's new Fan ID, the most ambitious mass-identification play in sport history. MrBeast's Beast Industries entering the upfronts to compete for annual brand budgets. Fanatics' FanGraph advertising network, built on 2BN+ daily fan signals from 100M+ identified fans. And Tubi giving away the 2026 World Cup in 4K, for free, with no login required.To listen to every episode of The Attention Shift, head to dizplai.com.Got a question for us, or want to join us as a guest? Email ⁠[email protected]⁠. Hosted on Acast. See acast.com/privacy for more information.

Esteban Gonzalez joined FIBA in 2015 on a three-month internship. Eleven years later, he's the Senior Digital Content Manager for FIBA 3x3 — a sport with 10 million followers, 1.1 billion video views and over $220M in media value generated for sponsors in 2025 alone. It's also the fastest sport ever to reach the Olympics — just five years from pro circuit launch to Olympic discipline.In this episode, Ed sits down with Esteban to break down how FIBA 3x3 built one of the most efficient content engines in world sport. Why digital-first was a strategic choice, not a fallback. How brands like Mitsubishi Electric are buying teams rather than sponsoring them. Why Karl Lagerfeld and Elle want in. And the next bet, moving off-platform to own the audience instead of renting it.To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email [email protected]:00 — Intro & Esteban's 11-Year Journey at FIBA 3x3 05:30 — What 3x3 Is and How It Reached the Olympics in 5 Years 11:40 — Why Digital-First Was a Strategic Choice 18:20 — The $220M Media Value Engine, Karl Lagerfeld and Mitsubishi 27:50 — AI, Localisation and Content Across YouTube, Instagram and TikTok 35:50 — Trends Reshaping Sports Content and the Rise of Private Communities 39:30 — The Next Chapter for FIBA 3x3 Hosted on Acast. See acast.com/privacy for more information.

In May 2026, five of the biggest media companies in America stood on a stage in New York and explained how they plan to make money for the next 12 months. YouTube declared itself TV. Disney pitched fandom. Fox did the opposite of everyone else. The 2026 upfronts didn't reveal one winner; they revealed five completely different bets on the next decade of media.Ed and Jo unpack the five biggest upfronts one at a time. Why YouTube has officially repositioned creator-led shows as premium TV inventory. What it actually means that Disney is now selling fandom instead of exclusivity. Why Fox has divested traditional networks and gone all-in on Tubi while Paramount and Warner Bros. merge. Plus NBC owning Sunday, Warner Bros. Discovery's pre-merger pitch, and the one network whose strategy stood out most to both of them.New episode every Wednesday. Listen wherever you get your podcasts or at dizplai.com/podcasts. Want to feature as a guest or want a question answered on the show? Email us at [email protected]:00 — Intro & Jo's News01:00 — YouTube Officially Becomes TV04:50 — Disney Sells Fandom, Not Exclusivity10:15 — Fox Zigs While Everyone Else Zags15:35 — How NBC Just Owned Sunday21:00 — Inside WBD's Pre-Merger Upfront26:30 — Wrap-Up & Farewell to Jo Hosted on Acast. See acast.com/privacy for more information.

A two-time major champion just told reporters he'd rather grow his YouTube channel than go back to the PGA Tour. Bryson DeChambeau wants to play "tournaments that want him", and treats his 2.6 million-subscriber channel as the long-term career play. The player-as-creator thesis just went mainstream.That's one of five stories Ed and Jo unpack this week. TikTok has hired Issa Rae's Hoorae Media to commission its first scripted Original Series. Duke just signed a first-of-its-kind college rights deal with Amazon Prime Video, and the Big Ten objected within 72 hours. The World Fencing League's blade-tracking tech turned every sword tip into a lightsaber trail and pulled hundreds of millions of views in a week. Plus FIFA walks away from a 50-year Panini relationship for a long-term Fanatics deal.Chapters00:00 — Intro00:30 — Why Bryson Picked YouTube Over the PGA05:50 — TikTok is Launching Its First Original Series11:30 — Amazon Invests in College Sports16:05 — Fencing's VIRAL New Tech21:00 — FIFA Drops Panini After 50 Years27:00 — WrapNew episode every Wednesday. Subscribe to the Dizplai newsletter to never miss an episode. Want to feature? Email us at [email protected] Hosted on Acast. See acast.com/privacy for more information.