<p>We're back again with five stories in thirty minutes across media culture, the creator economy and sports. After ITV's Six Nations ad backlash, FIFA has doubled down, putting ads <em>inside</em> "hydration breaks" at the World Cup.</p><br><p>Ed and Jo break down five stories from the week where sport and entertainment collided: in-match advertising, the New York Post's YouTube pivot, Major League Rugby's personality gamble, X Games ditching events for a full league, and March Madness landing in Europe for the first time.</p><br><p>Want to read more? Head to the <a href="https://dizplai.com/podcasts/" rel="noopener noreferrer" target="_blank">Dizplai website</a> and check out the show notes. Got a topic or question for Ed &amp; Jo? Drop us a line at <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a>.</p><br><p><strong>Show notes</strong></p><ul><li><a href="https://www.theguardian.com/football/2026/mar/06/water-breaks-with-added-advertising-its-another-fifa-player-welfare-win" rel="noopener noreferrer" target="_blank">FIFA to show in-match advertising during 2026 World Cup.</a></li><li><a href="https://nypost.com/2026/03/10/sports/the-posts-new-daily-sports-show-with-adam-schein-debuts-at-2-pm-today/" rel="noopener noreferrer" target="_blank">The New York Post Launches Daily Sports News Show.</a></li><li><a href="https://www.sportcal.com/news/mlr-brings-in-os-studios-as-digital-growth-partner/" rel="noopener noreferrer" target="_blank">Major League Rugby backs Personality over Technicalities.</a></li><li><a href="https://www.xgames.com/xgl/" rel="noopener noreferrer" target="_blank">The X Games goes from event to league format. </a></li><li><a href="https://press.disney.co.uk/news/disney-to-stream-march-madness-across-europe-and-south-africa-as-part-of-espns-global-rights-agreement#:~:text=From%2017%20March%20through%207,U.S.%20sports%20programming%20on%20Disney%2B." rel="noopener noreferrer" target="_blank">Disney brings March Madness to Europe.</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>