<p>Joe Edwards, Marketing Director at Dizplai joins Ed for this week's news episode, stepping in as the first of several rotating Dizplai guest co-hosts. The five stories on the table all circle the same question: who actually owns the fan? From KSI walking away from the Sidemen to FIFA trying to identify every fan in a stadium, this week's news cycle is about identification, value exchange and the limits of free reach.</p><br><p>Ed and Joe break down KSI's shock exit from the Sidemen and whether it's real or a lost Arsenal bet. FIFA's new Fan ID, the most ambitious mass-identification play in sport history. MrBeast's Beast Industries entering the upfronts to compete for annual brand budgets. Fanatics' FanGraph advertising network, built on 2BN+ daily fan signals from 100M+ identified fans. And Tubi giving away the 2026 World Cup in 4K, for free, with no login required.</p><br><p>To listen to every episode of The Attention Shift, head to <a href="https://dizplai.com/podcasts/" rel="noopener noreferrer" target="_blank">dizplai.com</a>.</p><p>Got a question for us, or want to join us as a guest? Email <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">⁠[email protected]⁠</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>