<p>Seb Losardo is the YouTube strategist behind 10 billion views. His client roster at Grow Media Club includes WillNE, John Nellis, Quadrant, Billy Wingrove, Laura Woods, and The Switch with Kevin Pietersen, collectively pulling 700 million views every month. Featured in Humble&amp;Brag's 13 Best YouTube Strategists in the World as "The Professionaliser", he's the strategist who took YouTube from creator economy to media industry.</p><p>Ed sits down with Seb to unpack the journey from Sky Sports to founding Grow Media Club. The 40:30:30 rule that flips how most creators think about time. Outlier mining and how to find videos that 10x a channel's baseline. The strategy behind The Switch with Kevin Pietersen, which did 12 million views on its first upload. And what the next generation of athletes, Haaland, Bellingham, KP, are about to do to the World Cup.</p><br><p>To listen to every episode of The Attention Shift, head to <a href="https://dizplai.com/podcasts/" rel="noopener noreferrer" target="_blank">dizplai.com</a>.</p><p>Got a question for us, or want to join us as a guest? Email <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a>.</p><br><p><strong>CHAPTERS</strong></p><p><strong>00:00 Intro &amp; Seb's Journey From Sky Sports to Grow Media Club&nbsp;</strong></p><p><strong>06:11 Building the Business: Year One to 700 Million Views a Month&nbsp;</strong></p><p><strong>17:03 The 40:30:30 System: Why Packaging Beats Content</strong></p><p><strong>&nbsp;22:00 Outlier Mining: How to Engineer Viral Ideas</strong></p><p><strong>&nbsp;37:33 Inside The Switch With Kevin Pietersen&nbsp;</strong></p><p><strong>44:02 The Athlete Landscape: Haaland, Bellingham, Ronaldo and What's Next&nbsp;</strong></p><p><strong>56:00 Wrap-Up</strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>