<p>The man who tried to build the European Super League just launched a fund that won't touch football. Andrea Agnelli is putting €100m into basketball, cricket, hockey and rugby instead. The most plugged-in operator in the sport thinks the valuation has peaked.</p><p>That's one of three strategic bets Ed and Jo unpack this week. Marc Jacobs has stopped making ads and started making a Rachel Sennett-fronted micro drama. The Financial Times has launched a standalone YouTube channel that hides the FT brand from the front door. Plus PayPal can finally prove a Connected TV ad drove a sale, and Powerade is treating the World Cup like a four-year platform.</p><br><p><strong>Show Notes</strong></p><ul><li><a href="https://www.adweek.com/creativity/marc-jacobs-rachel-sennott-collab-kicks-off-pivot-to-social-entertainment/" rel="noopener noreferrer" target="_blank">⁠Marc Jacobs' New Social Series.⁠</a></li><li><a href="https://newsroom.paypal-corp.com/2026-04-22-PayPal-Ads-Brings-Purchase-Attribution-to-Connected-TV-Through-PayPal-Curated-Ads" rel="noopener noreferrer" target="_blank">⁠PayPal's Verified CTV Purchase Attribution Platform.⁠</a></li><li><a href="https://digiday.com/media/how-the-financial-times-is-betting-on-personality-led-vodcasts-as-its-next-subscription-lever/" rel="noopener noreferrer" target="_blank">⁠Financial Times Launches New YouTube Series as Subscriber Acquisition Funnel⁠</a></li><li><a href="https://www.marketingdive.com/news/how-powerades-world-cup-campaign-attempts-to-break-through-a-crowded-field/818056/" rel="noopener noreferrer" target="_blank">⁠Powerade's New World Cup Campaign, Power Your Fate.⁠</a></li><li><a href="https://www.businesswire.com/news/home/20260424892627/en/Gamma-Waves-Launches-Playing-Tomorrows-Game-Today" rel="noopener noreferrer" target="_blank">⁠Andrea Agnelli's Sport Investment Fund.⁠</a></li></ul><p><br></p><p>New episode every Wednesday. Subscribe wherever you get your podcasts. Want to feature? Email us at <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">⁠[email protected]</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>