<p>In this episode of The Attention Shift, Ed and Jo dissect the aftermath of the creator-led Super Bowl, YouTube's identity crisis between creator platform and traditional media player, and why ITV's picture-in-picture Six Nations ads sparked universal fury.</p><br><p>From flag football as Olympic trojan horse to the influencer vs. creator divide, we explore what happens when platforms and properties try to have it both ways.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>