<p><strong>Description:</strong> In this episode of The Attention Shift, Ed and Jo dissect Gary Neville's seven figure acquisition of Mark Goldbridge's YouTube channels, ask whether you can actually buy an engaged community, and explore what it means for fan creator consolidation across sport.</p><p>From UEFA quietly exploring a Champions League direct to consumer pilot, to Sky commercialising Soccer Saturday for the first time in 30 years, and YouTube staging its Brandcast at Lincoln Center to make a direct play for TV ad money, this week's stories all point to the same shift. The lines between broadcast, digital and creator are gone.</p><p>Want to read more? Head to the <a href="https://dizplai.com/podcasts/" rel="noopener noreferrer" target="_blank"><strong>Dizplai website</strong></a> and check out the show notes. Got a topic or question for Ed &amp; Jo? Drop us a line at <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank"><strong>[email protected]</strong></a>.</p><br><p><strong>Show notes:</strong></p><ul><li><a href="https://dizplai.com/our-thinking/dizplais-view-media-sports-industry-news-pt-8#N.1" rel="noopener noreferrer" target="_blank"><strong>The Overlap acquires Mark Goldbridge's YouTube channels in a seven figure deal.</strong></a></li><li><a href="https://dizplai.com/our-thinking/dizplais-view-media-sports-industry-news-pt-8#N.2" rel="noopener noreferrer" target="_blank"><strong>UEFA explores direct to consumer Champions League streaming pilot.</strong></a></li><li><a href="https://dizplai.com/our-thinking/dizplais-view-media-sports-industry-news-pt-8#N.3" rel="noopener noreferrer" target="_blank"><strong>Sky opens Soccer Saturday to integrated brand sponsorship for the first time in 30 years.</strong></a></li><li><a href="https://dizplai.com/our-thinking/dizplais-view-media-sports-industry-news-pt-8#N.4" rel="noopener noreferrer" target="_blank"><strong>Sport accounts for 60% of all US TV upfront ad commitments.</strong></a></li><li><a href="https://dizplai.com/our-thinking/dizplais-view-media-sports-industry-news-pt-8#N.5" rel="noopener noreferrer" target="_blank"><strong>YouTube Brandcast confirmed for May 13th at Lincoln Center.</strong></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>