<p>This week, Jo is joined by Robbie Spargo, Co-Managing Director at Little Dot Studios, one of the UK's leading social media and content agencies with nine billion organic views flowing through their network every month.</p><br><p>They cover where fandom is being built, why average view duration has overtaken raw views as the metric that matters, and what social commerce means for sports organisations trying to monetise their audiences.</p><br><p>Got a guest suggestion or question for Ed & Jo? Email <a href="mailto:
[email protected]" rel="noopener noreferrer" target="_blank">
[email protected]</a></p><br><p>00:00 Intro </p><p>02:40 Where fandom is built </p><p>04:49 YouTube becomes TV </p><p>09:31 Creators vs rights holders </p><p>16:30 Data and feedback loops </p><p>21:46 Super fandom as currency </p><p>26:00 The sports media ecosystem </p><p>31:11 Social commerce arrives </p><p>35:30 Wrap</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
