<p>The NFL just gave 32 clubs permission to become media companies. Social as owned media, highlights on TikTok, in-game content now sponsorable, and clubs can now sell original content directly to streamers. All landing right before the league renegotiates its entire media deal.</p><p>OpenAI has acquired a daily live tech show that previously covered them as a subject. DAZN has launched a global creator programme timed perfectly to the World Cup. And 70% of publishers fear creators are stealing their audiences. Their response? Become them.</p><br><p>Want to read more? Head to the Dizplai website. Got a topic or question for Ed &amp; Jo? Drop us a line at <a href="mailto:hello@attentionshift.media" rel="noopener noreferrer" target="_blank">hello@attentionshift.media</a>.</p><br><p><strong>Show notes</strong></p><ul><li><a href="https://www.sportsbusinessjournal.com/Articles/2026/04/02/nfl-delivers-long-awaited-flexibility-for-team-digital-rights/" rel="noopener noreferrer" target="_blank">NFL Teams Just Got the Keys to Their Own Digital Kingdom.</a></li><li><a href="https://techcrunch.com/2026/04/02/openai-acquires-tbpn-the-buzzy-founder-led-business-talk-show/" rel="noopener noreferrer" target="_blank">OpenAI Buys TBPN.</a></li><li><a href="https://www.advanced-television.com/2026/04/01/dazn-launches-playmakers-influencer-initiative/" rel="noopener noreferrer" target="_blank">DAZN Launches Playmakers, the New Global Creator Programme.</a></li><li><a href="https://www.bbc.co.uk/sport/football/articles/c9d4p6w4vdeo" rel="noopener noreferrer" target="_blank">Daily Mail Puts 25+ Creators on Payroll.</a></li><li><a href="https://pressgazette.co.uk/platforms/reddit-says-publisher-post-views-up-46-after-pro-tools-rollout/" rel="noopener noreferrer" target="_blank">Reddit Opens Pro Publisher Tools to All. Views Up 46%, Comments Up 48%.</a></li><li><a href="https://lnkd.in/ejwkCadt" rel="noopener noreferrer" target="_blank">Sponcon Sports newsletter</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Attention Shift

Ed Abis, Jo Redfern and Lee Radbourne

What OpenAI Buying a Media Platform Really Means & Why Publishers Are Becoming Creators!

APR 8, 202632 MIN
The Attention Shift

What OpenAI Buying a Media Platform Really Means & Why Publishers Are Becoming Creators!

APR 8, 202632 MIN

Description

<p>The NFL just gave 32 clubs permission to become media companies. Social as owned media, highlights on TikTok, in-game content now sponsorable, and clubs can now sell original content directly to streamers. All landing right before the league renegotiates its entire media deal.</p><p>OpenAI has acquired a daily live tech show that previously covered them as a subject. DAZN has launched a global creator programme timed perfectly to the World Cup. And 70% of publishers fear creators are stealing their audiences. Their response? Become them.</p><br><p>Want to read more? Head to the Dizplai website. Got a topic or question for Ed &amp; Jo? Drop us a line at <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a>.</p><br><p><strong>Show notes</strong></p><ul><li><a href="https://www.sportsbusinessjournal.com/Articles/2026/04/02/nfl-delivers-long-awaited-flexibility-for-team-digital-rights/" rel="noopener noreferrer" target="_blank">NFL Teams Just Got the Keys to Their Own Digital Kingdom.</a></li><li><a href="https://techcrunch.com/2026/04/02/openai-acquires-tbpn-the-buzzy-founder-led-business-talk-show/" rel="noopener noreferrer" target="_blank">OpenAI Buys TBPN.</a></li><li><a href="https://www.advanced-television.com/2026/04/01/dazn-launches-playmakers-influencer-initiative/" rel="noopener noreferrer" target="_blank">DAZN Launches Playmakers, the New Global Creator Programme.</a></li><li><a href="https://www.bbc.co.uk/sport/football/articles/c9d4p6w4vdeo" rel="noopener noreferrer" target="_blank">Daily Mail Puts 25+ Creators on Payroll.</a></li><li><a href="https://pressgazette.co.uk/platforms/reddit-says-publisher-post-views-up-46-after-pro-tools-rollout/" rel="noopener noreferrer" target="_blank">Reddit Opens Pro Publisher Tools to All. Views Up 46%, Comments Up 48%.</a></li><li><a href="https://lnkd.in/ejwkCadt" rel="noopener noreferrer" target="_blank">Sponcon Sports newsletter</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>